Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist. It’s “The Best of The Publicity Hound’s Tips of the Week of 2016,” an ebook that includes 25 tips… Read More
Book Marketing
4 Easy Ways to Gain Access to Anyone
Today: How to Sell Books to Gift Shops & Indie Bookstores
Every time I visit Denver, I hear people yacking about The Tattered Cover. Wait. Let me rephrase that. I don’t even have to visit Denver. I see the name of that independent bookstore online more than any of the other 2,000+ independent bookstores in the United States. Like many indie stores, The Tattered Cover has a… Read More
10 Pitching Mistakes
The Publicity Hound’s Tips of the Week
– Issue #1077 Nov. 29, 2016
- 10 Pitching Mistakes
- Sell Books to Independent Bookstores
- Offer a “Best of” Gift
- Hound Video of the Week
Free Training Today: How to Create a Killer Author Media Kit
If you’re launching a book, or if your book has been out awhile, you need a media kit. It’s the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don’t only include journalists. They include bloggers, meeting planners, your social media friends and… Read More
Does Your Fun Fact Beat This One?
The Publicity Hound’s Tips of the Week
– Issue #1063 Oct. 11, 2016
- Does Your Fun Fact Beat This One?
- What TV Producers Want
- Free Social Media Training
- Hound Video of the Week
Why Holiday Gift Guides Can be a Publicity Goldmine
If you sell a product or service that would make an ideal gift, target Holiday Gift Guides. Seven reasons gift guides rock: 1. You don’t need a “hook” or “angle” or a creative pitch. You only need a compatible product and a succinct pitch. 2. Print and broadcast media aren’t the only ones with gift guides.… Read More
5 Ways Your Bank Can Help You Sell More Books, Products
One of the best ways to sell books is to do a book signing or author event at your local library because libraries are publicity machines. I was reminded of that this week when I visited the Grafton, Wisc., branch of U.S. Bank where I do my banking. While standing in the short line waiting for… Read More