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Publicity Hound Archives

Book Marketing

Authors can sell, sell, sell on talk radio shows

Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to participate is 580-474-3600 and the… Read More

How to revive a dying book marketing campaign

Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months. Many authors go into panic mode, frightened that their sales can’t possibly regain momentum. Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to… Read More

Authors rent a mall storefront for grassroots selling

Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall. Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book… Read More

How to promote a mystery novel

Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, “Murder a la Carte,” the first a series titled Recipes for Murder. From Harry Hoover of Huntersville, North Carolina: “Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring… Read More

Healthy ideas help author promote spinach cookbook

Burgundy Olivier of Lafayette, Louisiana asks: “On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena? “I have, what is believed to be, the world’s only ‘exclusively spinach’… Read More

Dad gets ideas for promoting “Father of a Preemie”

Jeff Stimpson of New York, New York wrote the book "Alex: The Fathering of a Preemie" and wants ideas on how to get speaking engagements throughout the U.S. to promote the book. From Christina Steder of Milwaukee, Wisconsin: "I would suggest partnering with the March of Dimes. They are in the midst of a five-year,… Read More

Military wives

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Amazon river of gold

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Dying book campaign

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Rich Author Secrets

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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