Book publicist Penny Sansevieri, never lacking for a creative ideas, wants authors to start promoting their books even if they’re on a shoestring budget. She has 50 ideas for under $50. They include: Buy your domain name as soon as you have a title for your book. You can get domain names for as little as… Read More
Book Marketing
Corporate tips booklet author needs advice
Joyce Restaino of Newfoundland, New Jersey writes: “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More
Book promotion tips from Raleigh Pinskey
Raleigh Pinskey, who knows more than anybody on how to promote yourself, is a master at using her own books to do just that. She was the guest presenter at yesterday’s meeting of the Wisconsin chapter of the National Speakers Association. Here are her 7 tips on how authors can use their books to promote themselves and their businesses: If a… Read More
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: “I am working with Rex Bowlby, the author of the book “Why Would I Want the Toy, When I Can Have the Box?…101 Ways to Make the Most of Your Children, With the Least from Your Wallet.” “It provides a treasure chest full of ideas on teaching… Read More
Selling books on ‘Oprah’ harder than it looks
Dan Janal of PRLeads says no authors came forward to prove they made at least $10,000 in book sales after one appearance on “Oprah.” Thousands of authors read this newsletter and some of them have been on “Oprah.” So I’m not quite sure what to make of it. “I am so sick of hearing authors… Read More
Does a gig on ‘Oprah’ guarantee book sales?
Does an author’s appearance on “Oprah” automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged here and said he doubted whether any author could sell more than $10,000 worth of books after just one… Read More
Press releases about new books should explain where readers can buy them
One of the biggest mistakes authors make is sending a press release about their new book to the media, but failing to mention where people can buy the book. I know this because I feature books in my subscription newsletter, The Publicity Hound. At least 7 out of 10 releases, even those sent by major publishing… Read More
Dan Poynter adds second ezine for authors
Publishing expert Dan Poynter, who every author should be watching and following closely, is starting a second ezine for authors. The current monthly ezine, titled Your Publishing Poynters, has 25,000 subscribers and is packed with information for authors and publishers. “Last November, we started a new section in Publishing Poynters:ParaWants-Reviews (on Amazon and B&N wanted),” Dan writes in today’s… Read More
How to promote a book for writers
C. Hope Clark of Phoenix, Arizona writes: “I am author of THE SHY WRITER: An Introvert’s Guide to Writing Success. The thrust of the book is “Sell your words, not your soul” and it is designed for people who cringe at getting up in front of people. It helps them come up with alternatives to… Read More
Books wanted for book review website
Irene Watson is looking for books to review for her new book review website called Reader Views . “As a new author, I struggled to get reviews,” she said. “Considering there are over 200,000 books published yearly, most books don’t get the proper review they should. I gathered a team of reviewers throughout U.S. and… Read More