Yvette Stanton Sydney, Australia writes: “I am the Australian publisher of a small, but growing range of embroidery books. I am about to launch two onto the U.S. market. I’d love suggestions of how make a big splash in a very niche pond. “The market is predominantly women, many of whom love counted cross-stitch and needlepoint.… Read More
Book Marketing
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Publicists’ tips booklet deadline Dec. 31
If you read the item in this week’s issue of “The Publicity Hound’s Tips of the Week” about the Tips Booklet Anthology for Publicists, and you’re interested in a clever idea that will help bring in more business, you’ll want to know that the deadline has been extended to Dec. 31. If you missed the item, I… Read More
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: “I’ve written the book ‘Living Well with Anxiety: What Your Doctor Doesn’t Tell You…That You Need to Know.’ “Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive thoughts and behaviors, discomfort in confining or… Read More
Celebrity endorsements for your book
If you’ve just finished writing a book, don’t think the worst part of the job is finished. If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must–not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who… Read More
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she’s using YouTube to promote her book. She writes: “In order to share the story of Winky & Wonder, I’ve begun reading my children’s book on YouTube as an online ‘Children’s Storytime.’ I uploaded the prologue a few days ago, and today I uploaded the… Read More
Celebrity addresses are easier to get with this service
Celebrity addresses are a closely guarded secret. So what do you do if you’re hoping to contact a celebrity and ask if they’ll appear at your special event? Getting contact information for the celebrity is next to impossible, but getting in touch with the people in their inner circle isn’t. The best service for contacting a celebrity’s agent, manager,… Read More
Book about saving the ocean needs publicity tips
Publicity Hound jean Logan of Alexandria, Virginia writes: “I work for a very small nonprofit called the Blue Frontier Campaign. We are building a grassroots movement for ocean and coastal health (we call it the Seaweed Rebellion). We try to teach people that the actions they take in their everyday lives affect ocean health, from… Read More
Children’s book about divorce needs marketing tips
Author DK Simoneau of Lakewood, Colorado writes: “I have written a children’s picture book, ‘We’re Having A Tuesday’ that focuses on the issue of divorce. It goes beyond the typical book that centers on divorce not being the child’s fault. Instead, it’s a communication tool meant to help children and adults discuss the frustrations of… Read More
Dermatologist needs tips to promote a book on caring for skin
Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: “I recently wrote the book ”Restoring Youth: How To Keep and Restore Your Natural Beauty.” It’s about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. “It discusses the myriad of procedures and treatments… Read More