If you’re an author who does book tours or a speaker who’s looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books?… Read More
Book Marketing
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes: “I am the author of ‘Because I Loved You: A Birthmother’s View of Open Adoption’ (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in 1985. “I have been focusing on marketing directly to adoption… Read More
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the current issue of John’s ezine, he lists contact information for about a dozen editors at the magazine, most of… Read More
Stem cell research book needs publicity ideas
Yvonne Perry of Nashville, Tennessee writes: “I am publishing my book ‘Right to Recover: Winning the Political and Religious Wars over Stem Cell Research in America’ through Nightengale Press. The publication date is October 2007. “I and need some help determining who my target market is and some tips on how I might best reach… Read More
Book lovers protest shrinking book review sections
If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More
Most successful authors do 7 things differently
For almost two decades, Steve Harrison has worked with more than 19,000 authors. He’s convinced that the most successful authors—the top 3 percent—do 7 things differently than all the others. He’ll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says you’ll… Read More
Amazon bestseller campaigns not worth it
I’m sick to death of the parade of authors who hit me with sales pitches to buy their books on Amazon.com on such-and-such a day. And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns. Full disclosure: When these campaigns were all the rage a few years ago,… Read More
How to promote a book on people who plan their lives before birth
Robert Schwartz of Ashland, Oregon writes: “I wrote and self-published a New Age book called Courageous Souls: Do We Plan Our Life Challenges Before Birth? “It includes 10 stories of people who planned great challenges for the purpose of spiritual growth. The information about their pre-birth plans was obtained by four of the most gifted… Read More
Book marketing: Pitch high-traffic, niched websites
Here’s a great success story on how authors can get exposure at high-traffic websites by writing a regular column. Mike Archer of Firebomber Publications emailed it to me and I’m reprinting it here. My ‘Firebombers Incorporated’ novels relate the adventures (and misadventures) of a high-tech wildland firefighting outfit that employs a high percentage of ex-military personnel.… Read More
Promoting a neuro-linguistic programming book
Roger Ellerton of Ottawa, Ontario, Canada writes: “I am the author of ‘Live Your Dreams Let Reality Catch Up—NLP and Common Sense for Coaches, Managers and You.’ My book was published a year ago but I want more publicity. “I’ve submitted articles to article directories, donated copies to libraries, distributed press releases locally and will do… Read More