My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends’ friends to buy their book on the same day so it jumps to the top of the list. Unless you’re already a big-name author, these campaigns rarely bring lasting results. Besides, so many… Read More
Book Marketing
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I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result. Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too. But how do you track down… Read More
Book promotion tip: ‘Cool Book of the Day’
Here’s a great promotion tip for authors. My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things: 1. Answer the questions below by email. 2. Post a link to the Cool Book of the Day site after the interview… Read More
Craps Reference Chart
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Book tours being replaced by virtual tours
Book tours—which can be expensive and time-consuming—are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. This article in the Christian Science Monitor speculates as to whether the cumulative effect of a huge online presence will one day make the face-to-face bookstore meeting between writer and reader obsolete. I… Read More
How to get your book or other product into Target
If you sell a book or other product that’s a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the Minneapolis Star Tribune that ties into what you’re selling. That’s because most buyers for Target live in Minneapolis, where the… Read More
A Big Mistake Non-fiction Authors Make
It’s one of the biggest boo-boos you can make if you’re writing a non-fiction book. Hundreds of authors make it daily, and then suffer the consequences. They write books without first creating spin-off products and services to sell to people who buy the book and love it. That might not sound like a big deal. … Read More
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: “The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. “Now we are giving the books a whole new… Read More
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: “My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published by Hachette at the end of this year. “We are looking for a Christian faith-based PR firm to get the word out to the churches across the… Read More
Predict end of Harry Potter series
Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading. Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end. It’s the last book in the record-breaking series by author J.K. Rowling. The article asks whether… Read More