This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition). Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, that helps authors convince agents or publishers of their understanding of spin-offs, retailing and marketing in… Read More
Book Marketing
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
Authors, meet me May 7 in Denver; discount ends today
If you’ve written a book or want to write one, don’t miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I’ll be presenting on Saturday, May 7, at Author U in Denver. It’s Colorado’s premier two-day authoring… Read More
Authors, the media don’t care about your books
I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com’s Kindle are such a big deal, especially if you’re an expert in your field: 1. The New York Times is now adding ebooks to its best-seller list. 2. For every 100 hardcover books Amazon is selling, it sells 143 Kindle ebooks. 3. Every ebook… Read More
Meet 2 speakers who cruise free in exchange for speaking
If you’re a speaker with a business topic, or a hobbyist with a fun program that you could present to passengers on cruise ships, don’t miss my free webinar with Daniel Hall at 4 p.m. Eastern today, Friday, Nov. 5. It’s “Speakers Cruise Free: The Opportunity to Trade Your Talents for Luxury Cruises.” * *… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More
Sell books by the truckload: Free call explains how
Dr. Neil Baum, a urologist in New Orleans, tried lots of ways to promote and distribute his book, Marketing Your Clinical Practice. Most of them bombed. And like many other authors, he felt stuck. Then, he thought that perhaps a big pharmaceutical company might want to buy his book in mass quantity and give it… Read More
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write: “We are family relationship experts who have developed an ebook, ‘Courage and Lessons Learned.’ “It’s full of practical tips that help you take the first steps toward a new goal—running a 5K, starting your own business, reconnecting with an old friend. By… Read More