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Publicity Hound Archives

Book Marketing

Dog Tweets–7 tips on how to write sticky, memorable blog posts

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Is using YouTube for business a mystery to you? Free cheat sheets + video training and 15 YouTube Ranking and Discoverability Factors Checklist Will you use the F-bomb in blog posts and on social… Read More

Dog Tweets–How to turn off LinkedIn endorsements

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to turn off LinkedIn endorsements.   Skill endorsements are a great way to help build your professional brand. But not all people agree that the feature is useful. Some say it can be a… Read More

Blogging, social media tips at Publishing University

If you’re attending Publishing University in Chicago April 26 and 27, I hope you’ll not only attend my two sessions on Saturday, but stop and say hi, introduce yourself and take a few minutes to chat. I love talking to fellow authors and I often learn more from you than you learn from me. Here… Read More

Dog Tweets—Authors: You can’t promote your book on your Facebook profile

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Effective story-telling for business [Works for PR and during media interviews, too.] The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing… Read More

6 keys to outrageous success as an author

“Success is stumbling from failure to failure with no loss of enthusiasm.”   The quote is from Winston Churchill. But it could just as well have been from Jack Canfield. He and co-author Mark Victor Hansen got 144 rejection letters from publishers who were uninterested in publishing their book, “Chicken Soup for the Soul.”  They refused to… Read More

Why Pitching Quickly is a Waste

The Publicity Hound’s Tips of the Week Issue #652 Oct. 6, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why Pitching Quickly is a Waste 2. 10 Worst Ways to Sell Books 3. New Posts at My Blog 4. Hound Joke of the Week This… Read More

Dog Tweets—How authors promote each other’s books on Pinterest.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More

Best way for an author to promote book giveaway?

This week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA: “I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of  “The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and… Read More

N.J. biz women, PR ideas wanted for self-published book

Joyce Restaino of Newfoundland, NJ, writes:    “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish.    “The… Read More

What rich authors know that poor authors don’t

Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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