If you sell a book or other product that’s a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the Minneapolis Star Tribune that ties into what you’re selling. That’s because most buyers for Target live in Minneapolis, where the… Read More
Book Marketing
A Big Mistake Non-fiction Authors Make
It’s one of the biggest boo-boos you can make if you’re writing a non-fiction book. Hundreds of authors make it daily, and then suffer the consequences. They write books without first creating spin-off products and services to sell to people who buy the book and love it. That might not sound like a big deal. … Read More
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: “The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. “Now we are giving the books a whole new… Read More
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: “My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published by Hachette at the end of this year. “We are looking for a Christian faith-based PR firm to get the word out to the churches across the… Read More
Predict end of Harry Potter series
Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading. Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end. It’s the last book in the record-breaking series by author J.K. Rowling. The article asks whether… Read More
Book Tour connects authors with audiences
If you’re an author who does book tours or a speaker who’s looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books?… Read More
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes: “I am the author of ‘Because I Loved You: A Birthmother’s View of Open Adoption’ (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in 1985. “I have been focusing on marketing directly to adoption… Read More
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the current issue of John’s ezine, he lists contact information for about a dozen editors at the magazine, most of… Read More
Stem cell research book needs publicity ideas
Yvonne Perry of Nashville, Tennessee writes: “I am publishing my book ‘Right to Recover: Winning the Political and Religious Wars over Stem Cell Research in America’ through Nightengale Press. The publication date is October 2007. “I and need some help determining who my target market is and some tips on how I might best reach… Read More
Book lovers protest shrinking book review sections
If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More