Publicity Hound Sharon Dotson of Houston, Texas writes: “I am working with two other publicists to promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants. “Half Japanese and half-German, the sisters were born with cystic fibrosis and were not expected to live… Read More
Book Marketing
Children’s book publisher needs a ‘big idea’ for publicity
Angie Dzalamanow of Mount Pleasant, South Carolina writes: “I am the public relations manager for Sylvan Dell Publishing, a children’s book publisher committed to exciting children’s imaginations with artistically spectacular science, math and nature themed stories. We’re doing fairly well at securing reviews for our 29 titles with key trade publications, regional parenting magazines and bloggers,… Read More
Who else wants to read a book about military wives?
Marna A. Krajewski of Wakefield, Rhode Island writes: “I am an Army wife who had her first book published in May 2006 (HOUSEHOLD BAGGAGE: The Moving Life of a Soldier’s Wife.) It’s a collection of first-person stories about Army family life. “My next book, HOUSEHOLD BAGGAGE HANDLERS: Celebrating the Lives of Military Wives, is coming… Read More
Author of book for Christians needs publicity ideas
Catherine Painter of Raleigh, North Carolina writes: “My Bible study book, ‘So, You’re a Christian! Now What?’ is a 12-week study for small groups in churches, or for individuals who will work through it alone. “The book is in bookstores now and the publisher, Hensley Publishing, also sells them at their website. “I sell… Read More
The Crapper Digest #1 needs publicity ideas
Dave Kessler of Richmond, Indiana writes: “For the last 50 years I’ve sold everything from airplanes to caskets. But I’ve got a challenge now that is proving more difficult. “One of my ebooks published by Amazon.com (in the Amazon Shorts program) is The Crapper Digest #1. It’s available for 49 cents, and readers can download… Read More
Why I hate Amazon, B&N best-seller campaigns
My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends’ friends to buy their book on the same day so it jumps to the top of the list. Unless you’re already a big-name author, these campaigns rarely bring lasting results. Besides, so many… Read More
Get mentioned in books: Subscribe to Dan Poynter’s newsletter
I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result. Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too. But how do you track down… Read More
Book promotion tip: ‘Cool Book of the Day’
Here’s a great promotion tip for authors. My friend Dan Janal is willing to promote your books, for free, at his new site called Cool Book of the Day. You need to do three things: 1. Answer the questions below by email. 2. Post a link to the Cool Book of the Day site after the interview… Read More
Craps Reference Chart
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Book tours being replaced by virtual tours
Book tours—which can be expensive and time-consuming—are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. This article in the Christian Science Monitor speculates as to whether the cumulative effect of a huge online presence will one day make the face-to-face bookstore meeting between writer and reader obsolete. I… Read More