One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More
Book Marketing
The Death of Captain Underpants
Issue #784 Jan. 11, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue The Death of Captain Underpants Reach Conde Nast Editors Publicity for Tech Start-ups Hound Photos of the Week This Week in the Hound House: Bogie, my German Short-haired Pointer, is one the mend for about 10 days.… Read More
The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift
If you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
17 gems, jewels about print, ebook publishing
If you want a crash course on book publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what most authors know about book marketing, distribution, publicity, sales and many other topics related to publishing. I’m one of the Chicks at Sea, five… Read More
12 publishing trends that can help you sell more books
Update: Watch the webinar replay of “How to Use 12 Book Publishing Trends to Sell More Books.” In the old days, if you were self-published, you weren’t a “real” author. Authors whose books were picked up by the major New York publishing houses looked down their noses at you. So did distributors, bookstores, book reviewers,… Read More
Publicity for Startups
Issue #758 Oct. 12, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Publicity for Startups Links in Press Releases Help for Authors Hound Video of the Week This Weekend in the Hound House: Congrats to Publicity Hound Roger Nielsen for correctly identifying the big white blob that I found… Read More
Publishing predators stalk authors: How to spot them
If you want to publish a book, there’s a Publishing Predator around the next corner. They call themselves publishers, but they’re anything but. They’re better known as the “vanity press” and the fist sign that they’re about to fleece you is when they tell you that YOU have to pay THEM to publish your book.… Read More
Cruise with Me at Sea
Issue #753 Sept. 24, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Cruise with Me at Sea Free Publicity 12 Months a Year iPad Webinar Replay Hound Video of the Week This Week in the Hound House: After “doing” my hair and make-up, getting my picture taken, it’s off… Read More
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More