Karma Bennett, a publicist for Ulysses Press, asks: “My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can’t get reviews in the leading periodicals that review fiction since it isn’t coming out in hardback. “Some, but not all, of the stories have never been printed before. The editor is… Read More
Book Marketing
Would You Embarrass the Host?
The Publicity Hound’s Tips of the Week Issue #456 June 23, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Would You Embarrass the Host? 2. Gift Guides Stress Value 3. Write a Book in a Weekend 4. Brag About Publicity on Facebook 5. Promoting a… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
Letterman’s Lesson
The Publicity Hound’s Tips of the Week Issue #455 June 16, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Letterman’s Lesson 2. Facebook Vanity URLs June 28 3. Give Away Food for Publicity 4. Let Corporate Sponsors Promote You 5. Promoting a Kosher Cooking Show… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More
Booklet author wants to attract licensees, publicity
Hugo Tschudin of River Vale, N.J. writes: “My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning. “I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog,… Read More
25 Reasons to Hate Facebook
The Publicity Hound’s Tips of the Week Issue #452 May 26, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. 25 Reasons to Hate Facebook 2. Getting onto Oprah 3. How Oprah Expert Got onto CNBC 4. Ask the Politicians for Help 5. How to Promote… Read More
Everlasting Matrimony book needs promotion ideas
Publicity Hound Sheryl P. Kurland of Orlando, FL writes: With Valentine’s Day just around the corner, which is a logical tie-in to my product, I need some new, exciting, low-cost ideas prior to the holiday to stimulate Valentine’s Day book sales. I’m the author of the self-published Everlasting Matrimony: Pearls Of Wisdom From Couples Married… Read More
Product publicity is easier if you can get into gift sections
If you have a consumer product that would make a great gift for Mother’s Day, Father’s Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that… Read More
Temper Tantrum Handbook author wants promotion ideas
Judy Colbert of of Crofton, Maryland writes: I’m launching my latest book, Temper Tantrum Common Sense Handbook. It contains information gathered from experts and websites, including suggestions on how to prevent tantrums, how to stop them, and how to live with them. It will be great for parents, family members, baby sitters, daycare operators, flight… Read More