Book Marketing

Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30

In marketing-speak, it’s called social proof. Translated, it means, “Buy this product. Right now. Or you’ll be sorry.” For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy. You find them on the inside flap of a book you’re thinking of buying at a bookstore. You also find… Read More

Ebook Promotion: A Marathon

Issue #834 July 12, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Ebook Promotion: A Marathon “Why I Write” 10 Book Marketing Mistakes Hound Video of the Week I have a bad case of garden envy. My Garden Club has its annual Garden Walk today, with a chance to… Read More

20 Things About Publicity True 20 Years Ago and Today – Part 2

By Marcia Yudkin To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can catch up on Part 1 here. I… Read More

Your “About” Page

Issue #825 June 10, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Your “About” Page Book Marketing for Under $1 How to Promote Locally Hound Video of the Week This Week in the Hound House: My feet hurt. My lower back aches. Even my butt is sore. But 35… Read More

Start a book publicity campaign at least 6 months before launch

I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books. It’s courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it’s such a handy… Read More

Author Media Kit: Include 8 essential items

Your book’s media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it. Yet many authors are confused about what goes into the kit. If you’ve written more than one book, you should have one media kit… Read More

Indie Author Media Kit Webinar Replay is ready—Register to listen, for free

If you missed today’s webinar on “The Indie Author’s Guide to Creating a Killer Media Kit,” not to worry. You can register to watch it, for free, around the clock, day or night, between now and Monday night, May 26. The next replay is at 5 a.m. Eastern Time today, Thursday, May 22. Then… Read More

5 cool tools I learned about at #AuthorU Extravaganza

I love learning about free or dirt-cheap tools that make my job easier, and I know you do, too. Here’s a quick list of five tools I learned about today, during the second day of the AuthorU Extravaganza. 1. Video Hive At VideoHive you can buy and sell royalty-free footage and motion graphics as well… Read More