Jill Starishevsky of New York, NY writes: “I am a prosecutor of child abuse and sex crimes in New York City. I wrote a children’s book called My Body Belongs to Me to teach children that if someone touches them inappropriately, they should tell a parent or teacher right away. “In a non-threatening, engaging manner, this guide… Read More
Book Marketing
Author needs help marketing a book of religious stories
From Bonnie Stuempfig of Waukesha, WI: “I wrote a book, Heavenly Connections, a soft-cover spiral-bound book, and hoped to sell it mostly at my church and other area churches, but there seems to be a ho-hum attitude despite the fact that I’m already a published writer and the stories are uplifting and entertaining. “They include… Read More
Help a publisher promote a book to volunteer board leaders
Linda Alexander of Pitman, NJ, writes: “I work for an association management and publishing company, and we have just published the book Mentoring the Stars: A Program for Volunteer Board Leaders. “The book is designed to help new board members on association boards understand their new roles and learn the skills and competencies they need… Read More
Social media boosts book marketing guru's Alexa rankings
By Joan Stewart Too many people make the mistake of looking for immediate sales as validation that they’re receiving a return on their investment of time at social media sites. That’s a mistake. Here’s more proof on how social media participation can bring a not-so-obvious ROI. During the webinar that book marketing guru John Kremer hosted with Jeanne… Read More
Author needs help promoting a book on Christian civility
Mitch Carnell of Charleston, SC, writes: “My book, Christian Civility in an Uncivil World, has just been published and I need help promoting it. The other contributors from different denominations are all much better known than I am. “The publisher sells mostly online and relies on distributors to get it into bookstores and on Amozon. … Read More
8 ways public speaking produces multiple revenue streams
If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams. Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food: Audience members have invited me to be part of their books.… Read More
Help mom of an autistic son promote her book on autism
Mary Ann Puckett from Oklahoma City, OK writes: “I am the author of a self-published book, ‘Take Him Home and Love Him/A Story of Autism and How to Cope with It’, which is currently on eBay and Amazon.com. I published the book in 2005 and have received orders from around the world. “It is a narrative… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
Win lunch with Jack Canfield and pick his brain
If you’re writing your first book, or your next one, who better than Jack Canfield to tell you what you need to do to make that book fly off the shelves? I can’t begin to guess what he charges for one-on-one consulting. But no matter. You can win a lunch with Canfield, co-author of the phenomenal “Chicken Soup” series… Read More
Author explains how to apologize, after outbursts by celebs
In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch… Read More