Three fast facts that show you why publishing ebooks for Amazon.com’s Kindle are such a big deal, especially if you’re an expert in your field: 1. The New York Times is now adding ebooks to its best-seller list. 2. For every 100 hardcover books Amazon is selling, it sells 143 Kindle ebooks. 3. Every ebook… Read More
Book Marketing
Meet 2 speakers who cruise free in exchange for speaking
If you’re a speaker with a business topic, or a hobbyist with a fun program that you could present to passengers on cruise ships, don’t miss my free webinar with Daniel Hall at 4 p.m. Eastern today, Friday, Nov. 5. It’s “Speakers Cruise Free: The Opportunity to Trade Your Talents for Luxury Cruises.” * *… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More
Sell books by the truckload: Free call explains how
Dr. Neil Baum, a urologist in New Orleans, tried lots of ways to promote and distribute his book, Marketing Your Clinical Practice. Most of them bombed. And like many other authors, he felt stuck. Then, he thought that perhaps a big pharmaceutical company might want to buy his book in mass quantity and give it… Read More
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write: “We are family relationship experts who have developed an ebook, ‘Courage and Lessons Learned.’ “It’s full of practical tips that help you take the first steps toward a new goal—running a 5K, starting your own business, reconnecting with an old friend. By… Read More
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks: “What are some ways to reach education reporters, or parents of students about to enter college? “I have written an ebook called Portable Parent for parents and college students, with advice the students need on life skills such as time and money management, as well as much more. Parents download… Read More
Frustrated authors, speakers: Canfield has sage advice
If you’re a frustrated author who has been trying to think of an idea for a book, finish a book already under way, or boost sluggish sales of a book that’s been on the shelves for several months, Jack Canfield has some sage advice for you. And who better than Jack to give it? He… Read More
Why I don’t worry about people giving away ebooks I sell
Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to my own ebooks. I don’t worry about it. Period. With one slight exception. When you turn a document into a PDF, the security… Read More
Graphic artist needs ideas for promoting book video business
Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More