Issue #736 July 23, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Help Bloggers Promote You Smartphones Banned at Weddings Free Training for Authors Hound Video of the Week This Week in the Hound House: I’m hosting my Garden Club meeting on Thursday night and presenting a program on… Read More
Book Marketing
Why Pitching Quickly is a Waste
The Publicity Hound’s Tips of the Week Issue #652 Oct. 6, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Why Pitching Quickly is a Waste 2. 10 Worst Ways to Sell Books 3. New Posts at My Blog 4. Hound Joke of the Week This… Read More
Dog Tweets—How authors promote each other’s books on Pinterest.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How authors promote each other’s books on Pinterest. http://ow.ly/asCKj Speakers, Trainers, Authors: Excellent source for finding best vendors & solutions to problems: http://ow.ly/at3f8 8 rules of Pinterest etiquette. http://ow.ly/at5Vj 4 ways to promote your… Read More
Best way for an author to promote book giveaway?
This week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA: “I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of “The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and… Read More
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish. “The… Read More
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More
What Taylor Swift can teach you about book marketing
This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition). Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, that helps authors convince agents or publishers of their understanding of spin-offs, retailing and marketing in… Read More
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
Authors, meet me May 7 in Denver; discount ends today
If you’ve written a book or want to write one, don’t miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I’ll be presenting on Saturday, May 7, at Author U in Denver. It’s Colorado’s premier two-day authoring… Read More
Authors, the media don’t care about your books
I know that sounds harsh, but it’s true. If you’re trying to generate publicity for your book, you’re going about it all wrong. You should be generating publicity for your expertise. That’s one of the topics I discussed when I was a guest on Stacy Harp’s Blog Talk Radio show for Active Christian Media on… Read More