If you aren’t blogging yet, or even if you are and want pointers on how to make your blog even better, you’ll learn lots by studying “The Top 10 Blogs of 2005” as chosen by readers of Marketing Sherpa, the nifty ezine about marketing. When you’re done, check out Don Crowther’s excellent ebook Blogging for… Read More
Blogging
Pennsylvania starts tourism blog
Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It’s about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. “It seems the state is pretty tightly controlling where the bloggers… Read More
How to find out if bloggers are trashing you
If your boss expects a thick pile of press clippings at the end of each month, and you fear for your life because you don’t have them, it’s time to bring the boss into the 21st Century. Find out, instead, what bloggers are saying about your company. I just spent the last hour surfing from… Read More
PR pros still far behind with blogging
When I attended the Media Relations 2005 conference in San Francisco April 10-12, one the things that surprised me most was that the PR profession doesn’t take blogging as seriously as it should. There was only one panel devoted to blogging and RSS feeds. And I sat at a table with PR people who told… Read More
Mossberg recommends MSN Spaces for bloggers
In the Personal Technology column in today’s Wall Street Jurnal, Walter Mossberg recommends Microsoft’s MSN Spaces as the best of the online services for free blogs. “My Verdict: MSN Spaces is very well done,” he says. “It makes it easy to create a simple, attractive blog with text, links and potos, and to customize the… Read More
The difference between journalists and bloggers
Many PR people have added bloggers to their media contact lists–and for good reason. Bloggers are making a name for themselves as legitimate news breakers, commentators and opinion-shapers. If you’re pitching your story to bloggers, you must understand the difference between a “real” journalist and a blogger. Journalists understand lingo such as exclusives, embargoes and… Read More