When I wrote my latest special report titled “How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue,” I gave lots of examples of smart Publicity Hounds who have done just that. Here’s another. When Russian-born balloon artist Irina Patterson of Miami, Florida noticed that the movie “Borat” was quickly becoming a hot… Read More
Blogging
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More
Blogitive: A sleazy way to get free publicity
The make-money-at-home crowd is going ga-ga over a service called Blogitive that pays bloggers to blog about certain companies. Blogitive gives pre-approved bloggers a list of press releases, then pays the blogger $5 for every company the blogger mentions. The companies on the list, of course, pay Blogitive. So it looks like everybody wins. Not really. Publicity Hounds who are having… Read More
Find blog content from these 17 sources
If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More
Church marketing blog worth a visit
One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More
Scobleizer gives blogging tips for PR pros
Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline “Blog or Bust”.) Scoble offers many convincing arguments on why PR pros must start paying attention to blogs. I think those who don’t aren’t worth… Read More
Blogging easier with these 11 tips
If you’re new to blogging, check out blogger Vincent Maher’s list of 11 tips. As you’ll see from the comments, you’ll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher’s tips are a good start.
Think you’re an expert? You’d better be blogging
If you’re a Publicity Hound who promotes yourself as an expert, you’d better be blogging. The time is coming soon when experts who don’t blog will erode their own credibility—sort of like companies that, for whatever reason, don’t yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog. If… Read More
Want to get a blogger’s attention? Blog
If you’re trying to get your product, service, cause or issue in front of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention. Blog. That’s the very best way to tell them: “I get it. I understand what you do. I’m passionate about a topic, just like… Read More
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More