Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you’re on the presidential campaign trail, that suit jacket that looks like it’s always… Read More
Blogging
Online publicity tip: How to become a guest blogger
I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here’s how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to… Read More
Author’s blog pulls 32,000 readers, two-book deal
He blogs about poems, and he started out with a pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher. It’s not easy to attract a lot of traffic—anybody who blogs knows that. Meet Greg Pincus, who used a system of viral marketing to create buzz for his blog, which he… Read More
Employment lawyer blogs about NBC hit ‘The Office’
Here’s a great example of how a blogger piggybacks her entire blog onto a popular TV show. Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment laws. “When I’m home, I like… Read More
Google Alerts help you find influential bloggers
Every morning, I spend about an hour finding bloggers who wrote about the topic of press releases—one of the biggest pain points for Publicity Hounds—and I post comments to their blogs. It’s a wonderful way to let them—and their readers—know who I am. Here’s how I do it. Several months ago, I created a Google Alert for “press… Read More
AP to carry bloggers’ coverage of Libby trial
If you still aren’t convinced that bloggers are influential, or that they aren’t very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members’ coverage of the trial of Lewis “Scooter” Libby, former chief of staff for Vice President Dick Cheney, to the news organization’s websites. The bloggers group will… Read More
Top 150 marketing blogs in U.S.
One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More
Blog promotion is easier with these 41 tips
No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on How to Market Your Blog in 2007. (A tip of the hat to Publicity Hound Colin Delany of e.politics, the online political advocacy blog, for passing this… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Tag, I’m it–5 things you didn’t know about me
I’ve been tagged by blogger Denise Wakeman, half of The Blog Squad, in a fun Internet game of tag designed to introduce bloggers to each other and bring more traffic to our blogs. Everyone who’s tagged is asked to share five things about themselves that people don’t know, then tag five other bloggers. Here goes: 1. In 1970, I… Read More