Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More
Blogging
Best blogs for writers
Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you’ll love the cool list “Best Blogs for Writers.” Michelle Vranizan Rafter, a long-time journalist and freelancer, compiled it after asking freelance, newspaper and magazine writers… Read More
PR types don’t understand how consumers use media
When consumers want to buy a flat-screen TV, take a vacation to a place where they’ve never been, or see a movie at the local theater, who do they turn to for advice? Their friends, family and experts. Yet only one in four communications professionals have a word-of-mouth program in place. An article in the February… Read More
How can a blogger become a paid newspaper columnist?
Kelly Moore of Des Moines, Iowa writes: “I have been the number-one ‘community’ (just a fancy way of saying ‘unpaid’) blogger for a local magazine in our city for more than a year. The magazine is owned by our city’s daily newspaper. Consequently, I was able to find out that my page-views not only outshine… Read More
Press release faux pas of the day–and my blogging boo-boo
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it’s a lot worse. Journalists are blogging. And they’re exposing our boo-boos to the whole world in blog posts like this one from a Baltimore Sun reporter.… Read More
Leah Ingram’s blog, The Lean Green Family, needs “lean, green” story ideas
Leah Ingram’s blog, The Lean Green Family (formerly Suddenly Frugal), will soon be syndicated nationally through a third- party syndicator whose clients include the Associated Press, The New York Times, CNN, LexisNexis and other major media outlets. She is looking to the PR community to keep a steady stream of “lean and green” story ideas… Read More
Oprah crisis: Topic of my first blog for Huffington Post
“What CEOs Can Learn from Oprah’s Sex Abuse Scandal” is my first contribution as a blogger for the Huffington Post. They posted it it under both Business and Entertainment. I elaborated on an item I wrote here, giving Oprah high marks for managing the sex abuse scandal at her $40 million academy for girls in South Africa so thoroughly that she left… Read More
How to pitch bloggers–21 tips
Darren Rowse of ProBlogger offers a comprehensive list of almost two dozen excellent tips for anyone pitching bloggers. Most bloggers say they hate being referred to as journalists. But when you read his tips, you’ll notice how many of them also apply to pitching journalists.
Treat your blog like a dog
I love the headline “4 reasons to treat your blog like a dog” on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they’re everywhere. But I love dogs. That’s why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this… Read More
Restaurants entice food bloggers with free meals
What’s behind that four-star rating of a restaurant review at your favorite foodie website? Diners can’t always know for sure. That’s because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains an article in Saturday’s Wall Street Journal. In fact, publicists across… Read More