Matthew Watson, who blogs about technology PR, has compiled a list of the Top 75 PR blogs. Check the list and see if he included all your favorites. (This blog is Number 30, thank you.) He produced the list by plucking out blogs with the words publicity, PR and public relations from those on the AdAge Power 150. That means… Read More
Blogging
How are you venting constructively about failed bail-out bill?
Publicity Hounds, what are you doing to let off steam the day after the bail-out bill failed? Taking surveys at your blog? Organizing a telephone tree to call your representatives in Washington? Writing letters to the editor? Are you creating and uploading videos that show you so angry that the veins in your neck are eyes are… Read More
Perez Hilton’s 3 tips for a profitable blog
Perez Hilton, the Hollywood gossip blogger named the #1 most influential “web celeb” by Forbes.com, tells Martha Stewart his top three secrets for creating a profitable blog. He blogs several times a day and gets an astounding 9 million visitors to his blog each day. Advertising at the site has made him a millionaire, although he won’t tell Martha… Read More
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they’re on deadline and the time of day or week when they prefer to be contacted. That list… Read More
If you work in PR, you should be reading snarky Gawker
About half the posts on the popular blog Gawker deal with pop culture and celebrity gossip. That’s why it’s all too easy to dismiss this blog as frivolous. But Michael Sebastian, a former Chicago newspaper reporter who writes for Ragan Communications, says Gawker is must reading for anybody in PR. That’s because the other half of… Read More
Why few journalists comment at blogs and in forums
Journalists have traditionally been slow to embrace online tools that will make their jobs easier. Some of them are finally using social networking sites like Facebook and Twitter to find sources or look for story ideas. One area where you won’t see many journalists participating, however, is in the comments section at blogs and in… Read More
Newest occupational hazard: Death by blogging
I’ve been waking up every morning for a week with a stiff neck. A tendon in my left wrist still aches, despite four months of doctor’s appointments and three different prescriptions. My massage therapist says the muscles in my back are so tight that she uses every muscle in her own hands, shoulders and legs… Read More
Blog comments position you as an expert, pull traffic
Here’s proof that spending fewer than 15 minutes a day posting comments to other people’s blogs is well worth it. I’ve set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I’ve trained my virtual assistant to go through the emails Google sends me, read the blog postings and let me know… Read More
Write better blog posts and never run out of content
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I’d choose blogging—without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of… Read More
When bloggers ask for free products, be generous
When a blogger asks you for a free copy of your book, ebook, CD or other product, resist the urge to say, “If you want it bad enough, buy it.” You wouldn’t say that to a journalist who called asking to review your book, or a music reviewer who called asking for your new CD to review,… Read More