When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That’s a huge… Read More
Blogging
Bloggers, ask the right question: ‘What if I’m sued tomorrow?’
If you blog, the worst of your worries shouldn’t be how many times to post, or what to write about, or whether to use WordPress or Typepad. Your Number One concern—the question bloggers never think to ask—should be: “What if somebody sues me tomorrow for copyright infringement, defamation or invasion of privacy—what does that mean?” Here’s what… Read More
Journalists’ blogs offer valuable clues about how to pitch them
The next time you’re ready to pitch a journalist, particularly at a top-tier media outlet, stop what you’re doing and take this important step. Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they’re passionate about a topic. It will take only a minute or two, and the… Read More
Enhance Your Pitch with Video
The Publicity Hound’s Tips of the Week Issue #439 Feb. 24, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Enhance Your Pitch with Video 2. Target College Blogs 3. Blogrolls: Publicity Gold 4. Meet Journalists Face to Face 5. Promoting Home & Garden Shows 6.… Read More
When Oprah Calls on Sunday
The Publicity Hound’s Tips of the Week Issue #435 Jan. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. When Oprah Calls on Sunday 2. 5 Big Blogging Boo-boos 3. Pitch Spring Gifts Now 4. I Don’t Want You to Disappear 5. Promoting Abstract Art… Read More
It’s Not About You
The Publicity Hound’s Tips of the Week Issue #433 Jan. 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. It’s Not About You 2. The Power of Surveys 3. Sell Books by the Truckload 4. Create Your Own Holiday 5. Promoting a Book on Marriage… Read More
Don’t Let Blog Content Confuse You
The Publicity Hound’s Tips of the Week Issue #432 Jan. 6, 2008 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Don’t Let Blog Content Confuse You 2. How About a Little Good News? 3. How Could I be So Dumb? 4. Beware of this Twitter Scam… Read More
How to write a guest post for Copyblogger.com
If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More
Blog about your company’s layoffs before someone else does
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then—if it was smart—issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the “bad news” conversation online will also post the announcement on… Read More
Write enticing headlines with help from Cosmo
Writing headlines for your articles, press releases, blog posts and web copy can be a struggle. But not if you let Cosmopoitan magazine be your guide. Here’s a quick lesson on how to “borrow” headlines from Cosmo and, with a little tweaking, turn them into headlines for whatever you’re writing.