I’m at the winter workshop sponsored by the National Speakers Association, and I attended great presentations yesterday and today by Tom Antion, my Internet marketing mentor, and blogger Kim Snider. Both spoke about blogs. And based on their tips, here are 5 mistakes I’ve identified that Publicity Hounds make when blogging: They don’t use keywords in their… Read More
Blogging
Tip off reporters to blogs
Many of the great ideas you read about here come from the many Publicity Hounds who read this newsletter and my audiences who hear me speak. When I spoke recently to the Virginia chapter of the National Speakers Association, I picked up another great tip. It’s from Brian Kirwin, a consultant for Rourk Public Relations.… Read More
Bulldog Reporter: Please start blogging
One of the best little tip sheets to hit my email box is Journalists Speak Out, the ezine published by Bulldog Reporter and edited by Brian Pittman. I find something useful in every one of them, like the nifty pitching tips in yesterday’s issue under the headline “Be a Resource, Not a ‘One Pitch’ Wonder:… Read More
Website to train citizen journalists
One reason newspaper circulation is plummeting is because people feel a real disconnect between real life and what they see printed in their daily newspapers. Complaints of biased and inaccurate reporting, too much emphasis on crime (when in fact crime rates are decreasing) and too little good news are encouraging people to take news-gathering into… Read More
Mossberg says MSN has best blogging software
On Page D4 of today’s wall Street Journal, tech guru Walter Mossberg chooses Microsoft’s new MSN Spaces service as the most user-friendly of three blog-creation services. He also compared Google-owned Blogger.com and well as Yahoo’s Yahoo 360 service. The decision was made based on how each service handled four basic tasks: publishing text entries or… Read More
Marketing Sherpa announces 10 best blogs of 2005
If you aren’t blogging yet, or even if you are and want pointers on how to make your blog even better, you’ll learn lots by studying “The Top 10 Blogs of 2005” as chosen by readers of Marketing Sherpa, the nifty ezine about marketing. When you’re done, check out Don Crowther’s excellent ebook Blogging for… Read More
Pennsylvania starts tourism blog
Thanks to Publicity Hound Paul Furiga of Pittsburgh, Pennsylvania for tipping us off to this story in the Pittsburgh Business Times. It’s about how the state of Pennsylvania is posting at its website blog items written by travelers making road trips across the state. “It seems the state is pretty tightly controlling where the bloggers… Read More
How to find out if bloggers are trashing you
If your boss expects a thick pile of press clippings at the end of each month, and you fear for your life because you don’t have them, it’s time to bring the boss into the 21st Century. Find out, instead, what bloggers are saying about your company. I just spent the last hour surfing from… Read More
PR pros still far behind with blogging
When I attended the Media Relations 2005 conference in San Francisco April 10-12, one the things that surprised me most was that the PR profession doesn’t take blogging as seriously as it should. There was only one panel devoted to blogging and RSS feeds. And I sat at a table with PR people who told… Read More
Mossberg recommends MSN Spaces for bloggers
In the Personal Technology column in today’s Wall Street Jurnal, Walter Mossberg recommends Microsoft’s MSN Spaces as the best of the online services for free blogs. “My Verdict: MSN Spaces is very well done,” he says. “It makes it easy to create a simple, attractive blog with text, links and potos, and to customize the… Read More