Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline “Blog or Bust”.) Scoble offers many convincing arguments on why PR pros must start paying attention to blogs. I think those who don’t aren’t worth… Read More
Blogging
Blogging easier with these 11 tips
If you’re new to blogging, check out blogger Vincent Maher’s list of 11 tips. As you’ll see from the comments, you’ll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher’s tips are a good start.
Think you’re an expert? You’d better be blogging
If you’re a Publicity Hound who promotes yourself as an expert, you’d better be blogging. The time is coming soon when experts who don’t blog will erode their own credibility—sort of like companies that, for whatever reason, don’t yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog. If… Read More
Want to get a blogger’s attention? Blog
If you’re trying to get your product, service, cause or issue in front of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention. Blog. That’s the very best way to tell them: “I get it. I understand what you do. I’m passionate about a topic, just like… Read More
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More
Los Angeles, Boston Police Departments are blogging
Lots of police departments I’ve worked with as a reporter usually rate a D or F when it comes to public relations. But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you’ll also find lots of newsy tidbits. Yesterday, for example, the department blogged… Read More
Technorati/Associated Press service a great deal for bloggers, newspaper readers
Many traditional newspaper readers who don’t know anything about blogs will be exposed to them, and bloggers who comment on breaking news stories can now get more exposure as a result of the joint venture between Technorati and the Associated Press. An agreement by both companies will provide up-to-the-minute links that help readers navigate between AP news… Read More
Good Housekeeping articles editor blogs
Jennifer Braunschweiger, the articles editor at Good Housekeeping magazine, blogs about her life as a first-time mom at the GH Mom Blog. A tip for Hounds who want to pitch Good Housekeeping: Read her blog, then mention it when you pitch. Even betteer, start posting comments to her blog. This is an almost guaranteed way for… Read More
Publicity tip—Mom authors can take blogging tour courtesy of Mom Writer’s Talk Radio
Are you a mom author looking for publicity for your book? Mom Writer’s Talk Radio, the premier online talk radio show for writing moms, is starting a Mom Writer’s Blog Tour. Blog tours, which have been gaining in popularity among authors, are a way for writers to gain publicity without spending a dime. The author… Read More
Publicity tips–How to brand yourself in your blog
Here’s a handy tip on how to brand yourself when you blog. The folks at MarketingSherpa suggest that when you blog, you include a few words in the headline of each blog post—something that will identify your brand. Then people who subscribe to your direct-to-desktop feed, or RSS feed, through servicces such as My Yahoo or MSN,… Read More