Suffering from headline writer’s block? If so, don’t sweat it. Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can tweak and turn into your own: Turn the _______ You Have into the _______ You Want… Read More
Blogging
2 ways to use controversy: At your blog and in a poll
By Joan Stewart There’s no better ingredient than controversy to draw attention to your blog, and encourage your social media followers to join the conversation. Here are two good examples of controversial topics that are doing just that. Yesterday, my partner, Jeanne Hurlbert, posted here about Leveraging Social Media: How BP’s Foes are Hijacking Their… Read More
BP’s Fake Twitter Account
The Publicity Hound’s Tips of the Week Issue #507 June 1, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com/ http://www.publicityhound.mobi/ http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. BP’s Fake Twitter Account 2. Publicize Your Social Media… Read More
How a guest blogger pitched me and made me say ‘yes’
If you’re pitching a blogger with an idea for a guest blog post, take a cue from James Nissen. James pitched me last night regarding a guest blog post about how he built the buzz for SecretintheDirt.com, a free golf website hosted by PGA Champion Steve Elkington, legendary masters champion Jackie Burke, and Internet golf sensation… Read More
Your Press Release on Steroids
The Publicity Hound’s Tips of the Week Issue #506 May 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Press Release on Steroids 2. Newbies: Free Social Media Webinar 3. Use Blog Sub-heads 4. Advertise in This Ezine 5. Help This Hound 6. Hound… Read More
No More ‘Spray and Pray’
The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound… Read More
5 Facebook Security Dangers
The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help… Read More
Create Link Bait
The Publicity Hound’s Tips of the Week Issue #502 April 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create Link Bait 2. Nonprofits, Beware 3. Write a Book Quickly 4. Webinars & Teleseminars 5. Shortcuts for a Harpist 6. Help This Hound 7. Hound… Read More
How Topsy Can Help Your Blog
The Publicity Hound’s Tips of the Week Issue #496 March 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How Topsy Can Help Your Blog 2. Out of Sight, Out of Mind, Out of Luck 3. What Publicity Superstars Know 4. When Your Links Won’t… Read More
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More