Blogging

AP to carry bloggers’ coverage of Libby trial

If you still aren’t convinced that bloggers are influential, or that they aren’t very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members’ coverage of the trial of Lewis “Scooter” Libby, former chief of staff for Vice President Dick Cheney, to the news organization’s websites. The bloggers group will… Read More

Top 150 marketing blogs in U.S.

One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More

Blog promotion is easier with these 41 tips

No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on How to Market Your Blog in 2007. (A tip of the hat to Publicity Hound Colin Delany of e.politics, the online political advocacy blog, for passing this… Read More

Free ebook of publicity tips (consider regifting)

Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More

Balloon artist sculpts Borat

When I wrote my latest special report titled “How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue,” I gave lots of examples of smart Publicity Hounds who have done just that. Here’s another. When Russian-born balloon artist Irina Patterson of Miami, Florida noticed that the movie “Borat” was quickly becoming a hot… Read More

Build blog traffic with these 10 tips

Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More

Blogitive: A sleazy way to get free publicity

The make-money-at-home crowd is going ga-ga over a service called Blogitive that pays bloggers to blog about certain companies. Blogitive gives pre-approved bloggers a list of press releases, then pays the blogger $5 for every company the blogger mentions. The companies on the list, of course, pay Blogitive. So it looks like everybody wins. Not really. Publicity Hounds who are having… Read More

Find blog content from these 17 sources

If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More

Church marketing blog worth a visit

One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More