Blogging

Copywriters: How to attract high-paying clients

I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More

Cross-promote your blog and ezine

One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you… Read More

David Meerman Scott thanked these 163 bloggers

I’ve only been blogging for a few years, and I’m still learning. For example, in this morning’s post about the 163 bloggers who David Meerman Scott thanked, I never listed the bloggers because I figured, if you were curious, you’d just go over to his blog and see the list. Then as I was running errands… Read More

Authors, thank bloggers when your book is published

Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More

Why you should read reporters’ blogs

Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More

Presidential candidates need advice from all you experts

Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you’re on the presidential campaign trail, that suit jacket that looks like it’s always… Read More

Online publicity tip: How to become a guest blogger

I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here’s how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to… Read More

Employment lawyer blogs about NBC hit ‘The Office’

Here’s a great example of how a blogger piggybacks her entire blog onto a popular TV show. Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment laws. “When I’m home, I like… Read More

Google Alerts help you find influential bloggers

Every morning, I spend about an hour finding bloggers who wrote about the topic of press releases—one of the biggest pain points for Publicity Hounds—and I post comments to their blogs. It’s a wonderful way to let them—and their readers—know who I am. Here’s how I do it. Several months ago, I created a Google Alert for “press… Read More