Leah Ingram’s blog, The Lean Green Family (formerly Suddenly Frugal), will soon be syndicated nationally through a third- party syndicator whose clients include the Associated Press, The New York Times, CNN, LexisNexis and other major media outlets. She is looking to the PR community to keep a steady stream of “lean and green” story ideas… Read More
Blogging
Oprah crisis: Topic of my first blog for Huffington Post
“What CEOs Can Learn from Oprah’s Sex Abuse Scandal” is my first contribution as a blogger for the Huffington Post. They posted it it under both Business and Entertainment. I elaborated on an item I wrote here, giving Oprah high marks for managing the sex abuse scandal at her $40 million academy for girls in South Africa so thoroughly that she left… Read More
How to pitch bloggers–21 tips
Darren Rowse of ProBlogger offers a comprehensive list of almost two dozen excellent tips for anyone pitching bloggers. Most bloggers say they hate being referred to as journalists. But when you read his tips, you’ll notice how many of them also apply to pitching journalists.
Treat your blog like a dog
I love the headline “4 reasons to treat your blog like a dog” on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they’re everywhere. But I love dogs. That’s why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this… Read More
Restaurants entice food bloggers with free meals
What’s behind that four-star rating of a restaurant review at your favorite foodie website? Diners can’t always know for sure. That’s because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains an article in Saturday’s Wall Street Journal. In fact, publicists across… Read More
What motivates journalists, bloggers? Most of these 40 things
Attracting a journalist’s or blogger’s attention for your story idea is no different than attracting a consumer’s attention for a product or service. That’s what I concluded when I read What motivates people? Beckwith 40, written by branding expert Harry Beckwith, strategic director of Beckwith Partners, a marketing firm. Take, for example, three of his… Read More
Donate a prize for publicity at ProBlogger
There’s a clever promotion that’s tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to their blogs. The blog is celebrating its third anniversary, and Darren Rowse is asking readers to donate significant prizes—everything from cash to iPods—and generate some great publicity. Call me nuts,… Read More
Canadian magazines have their own blog
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who are looking for jobs. Thanks to Meg Weaver of Wooden Horse Publishing, whose excellent ezine tipped us off to… Read More
Six Apart ‘Site of the Day’ needs publicity ideas
Nancy Mills of Los Angeles, California writes: “I’m the founder of Spirited Woman, a growing on-line and off-line women’s empowerment community. We’ve just had some dynamite news. The Spirited Woman website is on Typepad, a blog platform owned by Six Apart, an enormously successful blogging company. “They have over 10 million blogs on Typepad, and they… Read More
Commenting at blogs can help journalists find you
When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about her topic, she did as a I instructed. She set up an alert for “personal assistant” and immediately started receiving daily email reminders from Google about which articles… Read More