The Publicity Hound’s Tips of the Week Issue #433 Jan. 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. It’s Not About You 2. The Power of Surveys 3. Sell Books by the Truckload 4. Create Your Own Holiday 5. Promoting a Book on Marriage… Read More
Blogging
Don’t Let Blog Content Confuse You
The Publicity Hound’s Tips of the Week Issue #432 Jan. 6, 2008 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Don’t Let Blog Content Confuse You 2. How About a Little Good News? 3. How Could I be So Dumb? 4. Beware of this Twitter Scam… Read More
How to write a guest post for Copyblogger.com
If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More
Blog about your company’s layoffs before someone else does
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then—if it was smart—issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the “bad news” conversation online will also post the announcement on… Read More
Write enticing headlines with help from Cosmo
Writing headlines for your articles, press releases, blog posts and web copy can be a struggle. But not if you let Cosmopoitan magazine be your guide. Here’s a quick lesson on how to “borrow” headlines from Cosmo and, with a little tweaking, turn them into headlines for whatever you’re writing.
Top 75 PR blogs: Is your favorite on this list?
Matthew Watson, who blogs about technology PR, has compiled a list of the Top 75 PR blogs. Check the list and see if he included all your favorites. (This blog is Number 30, thank you.) He produced the list by plucking out blogs with the words publicity, PR and public relations from those on the AdAge Power 150. That means… Read More
How are you venting constructively about failed bail-out bill?
Publicity Hounds, what are you doing to let off steam the day after the bail-out bill failed? Taking surveys at your blog? Organizing a telephone tree to call your representatives in Washington? Writing letters to the editor? Are you creating and uploading videos that show you so angry that the veins in your neck are eyes are… Read More
Perez Hilton’s 3 tips for a profitable blog
Perez Hilton, the Hollywood gossip blogger named the #1 most influential “web celeb” by Forbes.com, tells Martha Stewart his top three secrets for creating a profitable blog. He blogs several times a day and gets an astounding 9 million visitors to his blog each day. Advertising at the site has made him a millionaire, although he won’t tell Martha… Read More
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they’re on deadline and the time of day or week when they prefer to be contacted. That list… Read More
If you work in PR, you should be reading snarky Gawker
About half the posts on the popular blog Gawker deal with pop culture and celebrity gossip. That’s why it’s all too easy to dismiss this blog as frivolous. But Michael Sebastian, a former Chicago newspaper reporter who writes for Ragan Communications, says Gawker is must reading for anybody in PR. That’s because the other half of… Read More