The Publicity Hound’s Tips of the Week Issue #585 Dec. 13, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 52 Headline Hacks 2. Heads-Up: Deadline Tonight 3. No-no’s for Nonprofit Publicity 4. Holiday Greetings for Journalists 5. 17 Freebies for Publicity 6. Hound Video of… Read More
Blogging
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody… Read More
Find influential experts in pain, or any topic, fast
How would you like to know the hottest topic that experts are discussing right now, online and in traditional media, in your niche? If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets? Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar… Read More
PR & Marketing Pros: How to find the most influential people online & offline—within seconds
It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media. PR and marketing pros who need to find the heavy-hitter journalists, talk show hosts, bloggers, authors, experts and Facebook users who are discussing a particular topic right now, can… Read More
Be Part of a Restaurant’s Name
The Publicity Hound’s Tips of the Week Issue #573 Sept. 20, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Be Part of a Restaurant’s Name 2. Social Media Today Needs Bloggers 3. Three Major Facebook Changes 4. 7 Ways to Land Big Media Appearances 5.… Read More
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That’s why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro’s TV Spy blog. You’ll find news about: Which anchors, reporters and meteorologists are coming or going at local… Read More
Lazy, Cop-out Photos
The Publicity Hound’s Tips of the Week Issue #572 Sept. 13, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lazy, Cop-out Photos 2. Bad Guest Blogger Pitches 3. Your Book: A Premium Incentive 4. Promoting a Breast Cancer Auction 5. Help This Hound 6. Hound… Read More
Muck Rack lists 140+ journalists on Google+
It’s far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though self-proclaimed Google+ “experts” are multiplying like rabbits. It’s worth nothing, however, that Muck Rack, the site that tracks major journalists and what they’re writing about on Twitter, has listed more than 140 journalists… Read More
Need more guest blog posts? Say so in “About Me”
Featuring guest bloggers at your blog is one of the best ways to create content when you’re on vacation, or the idea well is dry, or you’ve simply run out of steam. I wish I’d receive 10 times the number of pitches I do from guest bloggers. Today, as I was looking for interesting content to tweet,… Read More
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More