The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound… Read More
Blogging
5 Facebook Security Dangers
The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help… Read More
Create Link Bait
The Publicity Hound’s Tips of the Week Issue #502 April 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create Link Bait 2. Nonprofits, Beware 3. Write a Book Quickly 4. Webinars & Teleseminars 5. Shortcuts for a Harpist 6. Help This Hound 7. Hound… Read More
How Topsy Can Help Your Blog
The Publicity Hound’s Tips of the Week Issue #496 March 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How Topsy Can Help Your Blog 2. Out of Sight, Out of Mind, Out of Luck 3. What Publicity Superstars Know 4. When Your Links Won’t… Read More
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More
The Next Big Thing: Mobile
The Publicity Hound’s Tips of the Week Issue #495 March 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Next Big Thing: Mobile 2. Time-saving Blogging Tips 3. Social Media Cheat Sheet 4. Marketing a Lifestyle for Boomers 5. Help This Hound 6. Hound… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy’s 8 top tips for proofreading. His company, eReleases, writes and distributes press releases for people who don’t want to do it… Read More
Let people comment at your blog without logging in first
By Joan Stewart One of the biggest frustrations of blogging is seeing too few comments at your blog—or no comments. Here’s one way to encourage comments. Don’t require people to first log in. Because I’ve created Google Alerts for my Publicity Hound website URL and my name, Google alerted me this morning to a blog post someone had written… Read More
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of PR Week. The magazine asked if PR pros were reaching out to offer rebuttals… Read More