The Publicity Hound’s Tips of the Week Issue #449 May 5, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Find Her a Job, Collect a Bounty 2. Your Blog & Twitter 3. Wanted: Facebook Success Stories 4. At the End of Your Radio Interview… 5.… Read More
Blogging
Don’t let Twitter & Facebook steal you away from your blog
When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That’s a huge… Read More
Bloggers, ask the right question: ‘What if I’m sued tomorrow?’
If you blog, the worst of your worries shouldn’t be how many times to post, or what to write about, or whether to use WordPress or Typepad. Your Number One concern—the question bloggers never think to ask—should be: “What if somebody sues me tomorrow for copyright infringement, defamation or invasion of privacy—what does that mean?” Here’s what… Read More
Journalists’ blogs offer valuable clues about how to pitch them
The next time you’re ready to pitch a journalist, particularly at a top-tier media outlet, stop what you’re doing and take this important step. Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they’re passionate about a topic. It will take only a minute or two, and the… Read More
Enhance Your Pitch with Video
The Publicity Hound’s Tips of the Week Issue #439 Feb. 24, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Enhance Your Pitch with Video 2. Target College Blogs 3. Blogrolls: Publicity Gold 4. Meet Journalists Face to Face 5. Promoting Home & Garden Shows 6.… Read More
When Oprah Calls on Sunday
The Publicity Hound’s Tips of the Week Issue #435 Jan. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. When Oprah Calls on Sunday 2. 5 Big Blogging Boo-boos 3. Pitch Spring Gifts Now 4. I Don’t Want You to Disappear 5. Promoting Abstract Art… Read More
It’s Not About You
The Publicity Hound’s Tips of the Week Issue #433 Jan. 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. It’s Not About You 2. The Power of Surveys 3. Sell Books by the Truckload 4. Create Your Own Holiday 5. Promoting a Book on Marriage… Read More
Don’t Let Blog Content Confuse You
The Publicity Hound’s Tips of the Week Issue #432 Jan. 6, 2008 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Don’t Let Blog Content Confuse You 2. How About a Little Good News? 3. How Could I be So Dumb? 4. Beware of this Twitter Scam… Read More
Copywriters: How to attract high-paying clients
I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More