If you’re trying to promote an ebook, there are enough things you can do to keep yourself busy for weeks and even months. That’s what I told my friend, Clarence Jones, when he emailed me this week asking for tips on how to promote his new ebook Computing Shortcuts for PCs. The tips are similar… Read More
Authors & Publishers
Journals for puppy, kitten lovers need promotion ideas
Rik Feeney of Orlando, Florida writes: “I need help from fellow Hounds on how to best promote my new book, the Puppy Lover’s Journal. “It’s made up of 104 lined journal pages with pictures of cute little puppies of several different breeds on the bottom outside corner of each page. Since it’s a journal, you… Read More
Authors: Pitch issues & shows, not your books
If you’re writing a book, here’s a tip that savvy authors already know. When you’re trying to get onto a TV or radio show, never pitch your book. As soon as guest bookers realize you’re peddling a book, you’re toast. Instead, pitch a relevant issue that’s tied to the book. Also, pitch an entire show so… Read More
Authors, create multiple revenue streams from your book
Every week, it seems, I see authors who pour three or more years of their lives and entire bank accounts into writing and publishing a book. Then, six months after it hits the shelves, they’re drained of all energy and money. So they give up, start thinking about their second book, and the whole ugly mess starts… Read More
How to promote a book signing for a book about Bi’aaatches
Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. “How To Woo A Bi’aaatch: The Key To Attracting Females” by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged 18-35. The word Bi’aaatch is slang for “a woman who… Read More
Publisher needs to promote humorous stories of quadriplegic
Susan Carter of Bloomington, Minnesota writes: “I own a small book publishing company and recently took on a project that’s near and dear to my heart: a memoir of the life of a man who has lived as a quadriplegic for more than 40 years. “It’s particularly relevant to returning vets who have sustained spinal cord injuries and amputations,… Read More
Author needs list of book clubs, book discussion groups
Larry Richards of Raleigh, North Carolina asks: “Where can an author get accurate information about the many book clubs and book discussion groups that exist in the U.S.? “My book is titled The Blind Prophet, one of six books in my Invisible War series, and it’s a story about angels and demons. It should be… Read More
Couple needs help promoting book on depression, suicide
Patricia “Trish” Gallagher of Worcester, Pa. writes: “My husband, John, and I are doing a print on demand book and need help to publicize it and try to book paid speaking engagements. “The book is Don’t Jump! Out of the Shadows about Depression and Suicide. It’s about how John tried to commit suicide by jumping… Read More
Publicists needs ideas for Christmas, cookbook promotions
Tracy Arceo of Pelican Publishing of Gretna, LA writes: “I am a publicist for Pelican Publishing Company. The publicists have been presented with a challenge and we’re having trouble comping up with ideas. “Our company has two rather large series of books. One series is based on the classic children’s poem “‘Twas the Night Before Christmas,” each… Read More
Help get print publicity for book on fiscal/physical fitness
Mary Ammons of Nashville, Tennessee writes: “We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. “But we’re having trouble garnering… Read More