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Publicity Hound Archives

Authors & Publishers

Wanted: Tips to publicize ebook for college students

Katie Schwartz Chattanooga, TN, asks: “What are some ways to reach education reporters, or parents of students about to enter college? “I have written an ebook called Portable Parent for parents and college students, with advice the students need on life skills such as time and money management, as well as much more.  Parents download… Read More

Frustrated authors, speakers: Canfield has sage advice

If you’re a frustrated author who has been trying to think of an idea for a book, finish a book already under way, or boost sluggish sales of a book that’s been on the shelves for several months, Jack Canfield has some sage advice for you. And who better than Jack to give it? He… Read More

Why I don’t worry about people giving away ebooks I sell

Twice this week, people who want to create ebooks but are afraid that the content will be plagiarized, or that their customers will give the ebooks to their friends, asked me how I prevent that from happening to my own ebooks. I don’t worry about it. Period. With one slight exception. When you turn a document into a PDF, the security… Read More

Ideas for promoting children’s book on inappropriate touching?

Jill Starishevsky of New York, NY writes: “I am a prosecutor of child abuse and sex crimes in New York City.  I wrote a children’s book called My Body Belongs to Me to teach children that if someone touches them inappropriately, they should tell a parent or teacher right away.  “In a non-threatening, engaging manner, this guide… Read More

Author needs help marketing a book of religious stories

From Bonnie Stuempfig of Waukesha, WI: “I wrote a book, Heavenly Connections, a soft-cover spiral-bound book, and hoped to sell it mostly at my church and other area churches, but there seems to be a ho-hum attitude despite the fact that I’m already a published writer and the stories are uplifting and entertaining. “They include… Read More

Help a publisher promote a book to volunteer board leaders

Linda Alexander of Pitman, NJ, writes: “I work for an association management and publishing company, and we have just published the book Mentoring the Stars: A Program for Volunteer Board Leaders.  “The book is designed to help new board members on association boards understand their new roles and learn the skills and competencies they need… Read More

Author needs help promoting a book on Christian civility

Mitch Carnell of Charleston, SC, writes: “My book, Christian Civility in an Uncivil World, has just been published and I need help promoting it.  The other contributors from different denominations are all much better known than I am. “The publisher sells mostly online and relies on distributors to get it into bookstores and on Amozon. … Read More

Help mom of an autistic son promote her book on autism

Mary Ann Puckett from Oklahoma City, OK writes: “I am the author of a self-published book, ‘Take Him Home and Love Him/A Story of Autism and How to Cope with It’,  which is currently on eBay and Amazon.com. I published the book in 2005 and have received orders from around the world.  “It is a narrative… Read More

Author needs a good ‘hook’ so she can repitch Oprah

Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007.  They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More

Authors, do these 2 things before writing a book

Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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