Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images. Beth says one of the easiest ideas is for authors to create a travel board. It can include photos of gorgeous mountains,… Read More
Authors & Publishers
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target market for your book?” Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes… Read More
5 Times When Oh-so-sweet Free Publicity Turns Sour
Going after publicity when the time isn’t right can spell trouble. That’s what I told a reader last week when he asked me if free publicity has any disadvantages. It sure does. Here are five instances free publicity, otherwise sweet, can turn sour. 1. Your book isn’t ready, but a top-tier media outlet calls. You’re… Read More
How 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method — Live Webcast Saturday
If you’re thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have made. Earlier this week, I explained the 5 mistakes I’ve been making when teaching online. You’ll learn many more, but from the eight entrepreneurs you see above from noon to 8 p.m.… Read More
5 Mistakes I’ve Been Making When Teaching Online
If you’re considering jumping into teaching online courses, there’s no better time than now. But don’t make the mistakes I’ve made during the last 15 years. I’ve been aware of a few of them, but others never dawned on me until I took Danny Iny’s “Course Builders Laboratory” earlier this year. He’s launching it again… Read More
Free Roadmap Shows How to Create, Promote Online Courses
If you teach in-depth courses online, or want to start, there’s a critical step that can determine whether your course is a success or a flop. It’s called a pilot program. And I never would have considered offering one had it not been for the advice from Danny Iny of Firepole Marketing. A pilot helps… Read More
Don’t Just Promote Your Expertise, Make Money from It
Publicity is great for a lot of things, but if you’re like most entrepreneurs, authors, speakers and experts, you’ll soon discover that getting your products and services out there is one thing, while making money from it is another thing entirely. Even with good publicity and recognition, whatever you’re selling might never become a consistent… Read More
Learn 25 Best Book Publishing Tips on Free Call Sept. 2
If you’re an author or publisher who struggles with any aspect of getting your book to market, take advantage of a chance to learn from me and four other publishing pros at a free webinar at 7:15 Eastern Time on Wednesday, Sept. 2. I’m one of the hosts, and I’ll be joined by book shepherd… Read More
Crowdfunding Guide Helps Authors Find Free Money
Authors and writers who don’t have money for their book or other publishing projects should get their hands on Judith Briles’ new book, “The Crowdfunding Guide for Authors & Writers–Get FREE Money to Finance Your Book.” The book launches today on Amazon ($15 paperback, $5.99 Kindle edition). Buy today and Judith will give you get a… Read More
Author Needs Ideas for 10th Anniversary of Hurricane Katrina
Publicity Hound Lynette Norris Wilkinson writes: “For the past 5 years I have been raising funds for #Katrina survivors from the New Orleans Lower 9th Ward through the sales of my book, ‘UNTOLD: The New Orleans 9th Ward You Never Knew.’ “I’d like to make some donations during the 10th Anniversary and need ideas on… Read More