When I attended Judith Briles’ Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience listening to the other speakers. It was a lineup of the best of the best in the publishing industry. This year promises… Read More
Authors & Publishers
Publicist needs ideas for promoting fitness book
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question: Sandi Berger, my new client, wrote a new book, “Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out.” “At her website, , and in her book, Sandi shares the story that healed her and led to her becoming a personal… Read More
How to boost the number of your friends on Goodreads
Confession: I hadn’t heard about Goodreads, the largest site for readers and book recommendations in the world, until I was preparing for a presentation at the Independent Book Publishers Association’s Publishing University last month on how authors can reach online communities of readers. I hurriedly signed up, promising myself to return to the site after the… Read More
Dog Tweets—Top 10 worst self-publishing mistakes.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 worst self-publishing mistakes. http://t.co/qhU2TBz7 10 tips for building relationships with journalists through Twitter. http://ow.ly/a1FR0 Authors: 12 steps to a successful blog tour. http://ow.ly/a2zQI 8 ways to spring clean your LinkedIn profile. http://t.co/5mNwFy5A 7… Read More
How to get your book reviews in front of librarians
Authors: If you have a book just months from publication, you might be so busy preparing for it that you forget about the websites, magazines and newsletters that librarians read before deciding what books to buy for their collections. The U.S. alone has an estimated 121,785 libraries. That’s a lot of potential customers, and a… Read More
How authors promote each other’s books on Pinterest
Carolyn Howard-Johnson read an item I included in today’s Publicity Hound’s Tips of the Week ezine on the clever Pinterest campaign launched by Kotex, and she emailed a great idea on how she her author friends promote each other’s books on Pinterest. “I just started Pinterest, but I’ve been applying lots of my general marketing… Read More
How to reach millions of readers on online book review sites
Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More
Authors: If publishers reject your book title, don’t give up
When Mark Victor Hansen and Jack Canfield wrote their first “Chicken Soup for the Soul” book, they traveled to New York City to meet with about 12 publishers. Their agent came, too. After two days of shaking hands and discussing the book, not one publisher was interested. “They all said it was a stupid title,”… Read More
Author needs tips for promoting Microsoft Office book
Karin Rex of Lansdale, Pa., asks this week’s “Help This Hound” question: My book, Microsoft Office 2010 Demystified, was just published a few weeks ago. But the publisher is doing NO publicity for the book. The Demystified series is one of their best book series with over 100 titles! Obviously, I’ll need to toot my own horn, but how? The primary audience for this… Read More
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do… Read More