Jacqui Byrne of Fanwood, New Jersey gets great tips from Publicity Hounds on how to promote her SAT Vocabulary Express, a book of word puzzles to teach high school students to play with words, to take them apart, and to increase their vocabulary and, ultimately, their verbal SAT score. From Carol Johnson of Schaumburg, Illinois:… Read More
Authors & Publishers
Authors can sell, sell, sell on talk radio shows
Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to participate is 580-474-3600 and the… Read More
How to revive a dying book marketing campaign
Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months. Many authors go into panic mode, frightened that their sales can’t possibly regain momentum. Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to… Read More
Authors share publicity ideas
Barb Bartlein of Bayview, Wisconsin, author of the book Why Did I Marry You, Anyway? 12.5 Strategies for a Happy Marriage , says she’s had great success with 99PR.com, a service that emails your pitch to radio talk show hosts and other journalists. The pitch looks like it came directly from you. If a journalist… Read More
Authors rent a mall storefront for grassroots selling
Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall. Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book… Read More
How to promote a mystery novel
Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, “Murder a la Carte,” the first a series titled Recipes for Murder. From Harry Hoover of Huntersville, North Carolina: “Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring… Read More
Healthy ideas help author promote spinach cookbook
Burgundy Olivier of Lafayette, Louisiana asks: “On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena? “I have, what is believed to be, the world’s only ‘exclusively spinach’… Read More
Author includes relevant keywords in press releases
If you’re trying to position yourself as an expert, you can often attract media attention if you’re in the right place at the right time. Specifically, near the top of the list that a search engine produces when a journalist is searching online for someone with your expertise. Marilyn Anderson, author of “Never Kiss a… Read More
Dad gets ideas for promoting “Father of a Preemie”
Jeff Stimpson of New York, New York wrote the book "Alex: The Fathering of a Preemie" and wants ideas on how to get speaking engagements throughout the U.S. to promote the book. From Christina Steder of Milwaukee, Wisconsin: "I would suggest partnering with the March of Dimes. They are in the midst of a five-year,… Read More
Military wives
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