Authors & Publishers

Authors: Your big advantage on local TV talk shows

UPDATE ON SEPT. 14, 2012: We really rocked the “Get On TV” webinar yesterday. Here’s the replay, including what I think is the best part: Step-by-step instructions on how to write a segment proposal. Access the replay here. * * * Any author who has been booked as a guest on a… Read More

Author needs help promoting writing/yoga retreat

This week’s Help This Hound question is from Laura Davis of Santa Cruz, CA: “I’m a seven-time HarperCollins author who now teaches writing in my home area of Santa Cruz, CA. And increasingly in retreat settings. “This past June, I created my first international trip: a two-week writing retreat, featuring daily yoga and adventures in… Read More

12 things publicity superstars do: Webinar today

Sometimes publicity superstars make it look so darn easy. They’re the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows. What do they know that the other Publicity Hounds, whose pitches are getting no results, don’t… Read More

List Your Books for Free in Family Friendly Book Directory

If you’ve written a book that’s family-friendly, don’t pass up this opportunity. John Riddle, founder “I Love To Write Day,” has a huge following, and he wants to list your book for free in his “Family Friendly Book Directory.” As the author of 34 books, including a dozen children’s titles, Riddle knows how challenging it can be… Read More

4 best-selling authors want your questions for webinar

If you want to become an author whose books fly off the shelves, don’t make many of the dumb mistakes that have cost other authors thousands of dollars in books they can’t sell and years of wasted effort. Bring your most burning questions about book writing, publishing and marketing to a free webinar tonight at… Read More

Speaker/author with Parkinson’s needs publicity ideas

Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes: Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van pulled in front of his bicycle one weekend morning. Badly hurt, he was diagnosed with permanent hand tremors, and later… Read More

6 biggest mistakes of self-published authors

By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More

Authors: Lasso your book blurbs, put them on LinkedIn

Admit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to,… Read More

How to write and market your book simultaneously

Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know? Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More