If you’re attending the giant BookExpo America convention in Washington, D.C. May 18-21, pay attention to the journalists, book reviewers and other media people who will be there, keynoting or speaking on panels. I found these names while paging through the convention program. This list is by no means comprehensive. Thursday, May 18: 10-11 a.m.–Creating… Read More
Authors & Publishers
‘Book Marketing with Fran’ radio show wants guests
Fran Silverman is looking for fiction and non-fiction authors of all stripes to interview, as well as publishers and publicists for her radio show called “Book Marketing with Fran” on Achieve Radio, an Internet radio station. The show is 57 minutes. It airs live each Tuesday at 3 PM Eastern. She’s booked through September but… Read More
The F word: A cop-out for bloggers, writers and speakers
When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just… Read More
Book marketing during the holidays will help book sales
Frustrated because your book isn’t selling as well as you had hoped? PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays: —Market cookbooks during and after… Read More
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That’s because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction… Read More
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: “I am working with Rex Bowlby, the author of the book “Why Would I Want the Toy, When I Can Have the Box?…101 Ways to Make the Most of Your Children, With the Least from Your Wallet.” “It provides a treasure chest full of ideas on teaching… Read More
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises–good or bad. “Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their story. In order… Read More
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I’ve already reserved May 5 for Raleigh Pinskey. She’s one of my favorite Publicity Hounds, and she’ll be in Wisconsin to present a half-day program to the Wisconsin chapter of the National Speakers Association that morning. It’s called “How To Joint Venture With The Media For Power & Profit, Fame & Fortune.” I can’t think of anybody… Read More
Selling books on ‘Oprah’ harder than it looks
Dan Janal of PRLeads says no authors came forward to prove they made at least $10,000 in book sales after one appearance on “Oprah.” Thousands of authors read this newsletter and some of them have been on “Oprah.” So I’m not quite sure what to make of it. “I am so sick of hearing authors… Read More
Does a gig on ‘Oprah’ guarantee book sales?
Does an author’s appearance on “Oprah” automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged here and said he doubted whether any author could sell more than $10,000 worth of books after just one… Read More