Authors & Publishers

Predict end of Harry Potter series

Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading. Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end. It’s the last book in the record-breaking series by author J.K. Rowling. The article asks whether… Read More

Book Tour connects authors with audiences

If you’re an author who does book tours or a speaker who’s looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books?… Read More

Costco Connection covers books, authors

Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the current issue of John’s ezine, he lists contact information for about a dozen editors at the magazine, most of… Read More

Cross-promote your blog and ezine

One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you… Read More

Stem cell research book needs publicity ideas

Yvonne Perry of Nashville, Tennessee writes: “I am publishing my book ‘Right to Recover: Winning the Political and Religious Wars over Stem Cell Research in America’ through Nightengale Press. The publication date is October 2007. “I and need some help determining who my target market is and some tips on how I might best reach… Read More

Freelancer needs sources for orthodontic PR article

Freelance writer Cheryl Pickett says a source she was supposed to interview for an article for Orthodontics Magazine backed out on her, and she needs to find another source quickly. “I want to interview a PR rep (possibly two) who handles an orthodontic office. Many offices handle this in-house but a few outsource it and that is the… Read More

Authors, thank bloggers when your book is published

Here’s a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning… Read More

Book lovers protest shrinking book review sections

If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More

Most successful authors do 7 things differently

For almost two decades, Steve Harrison has worked with more than 19,000 authors. He’s convinced that the most successful authors—the top 3 percent—do 7 things differently than all the others. He’ll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says you’ll… Read More