Book tours—which can be expensive and time-consuming—are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. This article in the Christian Science Monitor speculates as to whether the cumulative effect of a huge online presence will one day make the face-to-face bookstore meeting between writer and reader obsolete. I… Read More
Authors & Publishers
Authors lose during writers’ strike
An article in Publishers Weekly says the Hollywood writers’ strike is affecting authors by suspending production of the late night talk shows that publicists rely on when launching a book to a national audience. Comedy Central’s “The Daily Show” with Jon Stewart, for example, had interviews scheduled this week with Karen Greenberg, author of The Torture… Read More
How to get your book or other product into Target
If you sell a book or other product that’s a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the Minneapolis Star Tribune that ties into what you’re selling. That’s because most buyers for Target live in Minneapolis, where the… Read More
Holiday gift guide tips featured weekly in free ezine
Every year, newspapers, magazines, TV news shows, newsletter editors, the wire services and even nonprofits feature products and services that would make ideal holiday gifts for their audiences. It isn’t too late to pitch your product for many of these special features. Newspapers, for example, typically plan several holiday gift sections in November and December. If advertising revenue… Read More
A Big Mistake Non-fiction Authors Make
It’s one of the biggest boo-boos you can make if you’re writing a non-fiction book. Hundreds of authors make it daily, and then suffer the consequences. They write books without first creating spin-off products and services to sell to people who buy the book and love it. That might not sound like a big deal. … Read More
Speakers, authors, consultants: Speak at colleges
If you’re a professional speaker or consultant who’s looking for a new revenue stream, or an author, publisher or info products creator who’s looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will… Read More
National Publicity Summit success story
Have you ever had these kinds of nightmares? —You’re taking a final exam for a college course, and it suddenly dawns on you that you’ve never attended one class. —You’re going about your business, usually at work or in a public place, and realize you aren’t wearing any clothes. —All your teeth have fallen out. Dream… Read More
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: “The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. “Now we are giving the books a whole new… Read More
Promote books with a contest like this one for Packers fans
If you’re doing PR for a new book, here’s a great idea you can borrow, courtesy of Dorothy Molstad, marketing manager for MBI Publishing Company in St. Paul, Minnesota. Create a fun contest for the media, including ezine publishers and bloggers. That’s what she did to promote their book “Green Bay Packers: The Complete Illustrated History” by… Read More
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: “My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published by Hachette at the end of this year. “We are looking for a Christian faith-based PR firm to get the word out to the churches across the… Read More