#Publishingat Sea Day 3 takes us to Haiti, where I buy colorful batik crafts made by the island women. It’s the Read more
Authors & Publishers
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Authors: 9 things to do when you can’t afford a publicist
When self-published authors call me and want a referral to a book publicist, I always ask how much they’ve budgeted for a publicist. They usually say: “Nothing” or “I haven’t thought about that yet” or “I can afford about $300.” They’re often shocked and disheartened when I tell them they need, at the very least,… Read More
Dog Tweets–3 Steps to Publishing Your Blog to Kindle
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Facebook marketing mistakes: What to avoid and why. http://ow.ly/fxkWx 8 ways to convince journalists to open your emails. http://ow.ly/fA43Z 18 nonprofits honored with creative taglines. http://ow.ly/fEez5 3 scientific reasons to be nice online, from… Read More
How to score maximum publicity in minimum time
Tim Ferriss, author of the best-selling book “The 4-Hour Work Week,” says three problems might be stalling you from spreading the word about what you’re doing: You don’t have video on YouTube. One of the best ways to promote yourself is by creating short videos and uploading them to your own YouTube channel. You can produce… Read More
Dog Tweets–25 Twitter accounts to help you get published
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 25 Twitter accounts to help you get published. http://ow.ly/f5Hzw How to add a shopping cart discount code to Facebook. http://youtu.be/X0GLGBGW8y0 How to invite your friends to your Pinterest board. http://ow.ly/f6ob8 Pitching a producer or… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
22 income streams for authors, experts, consultants
Authors, experts and consultants who rely only on a handful of revenue streams—such as their books, consulting and speaking engagements—are missing out on lucrative products and services that can create a powerful media empire and get you mountains of free publicity. That’s what Steve Harrison will discuss tomorrow—Thursday, Sept. 27— when he presents the free… Read More
21 spin-off products that tie into your book
Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and… Read More
What rich authors know that poor authors don’t
I’ve seen this happen repeatedly and it breaks my heart every time. An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has nothing to show for it. That’s how poor… Read More