Every week, it seems, I see authors who pour three or more years of their lives and entire bank accounts into writing and publishing a book. Then, six months after it hits the shelves, they’re drained of all energy and money. So they give up, start thinking about their second book, and the whole ugly mess starts… Read More
Authors & Publishers
How to promote a book signing for a book about Bi’aaatches
Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. “How To Woo A Bi’aaatch: The Key To Attracting Females” by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged 18-35. The word Bi’aaatch is slang for “a woman who… Read More
Publisher needs to promote humorous stories of quadriplegic
Susan Carter of Bloomington, Minnesota writes: “I own a small book publishing company and recently took on a project that’s near and dear to my heart: a memoir of the life of a man who has lived as a quadriplegic for more than 40 years. “It’s particularly relevant to returning vets who have sustained spinal cord injuries and amputations,… Read More
Author needs list of book clubs, book discussion groups
Larry Richards of Raleigh, North Carolina asks: “Where can an author get accurate information about the many book clubs and book discussion groups that exist in the U.S.? “My book is titled The Blind Prophet, one of six books in my Invisible War series, and it’s a story about angels and demons. It should be… Read More
Couple needs help promoting book on depression, suicide
Patricia “Trish” Gallagher of Worcester, Pa. writes: “My husband, John, and I are doing a print on demand book and need help to publicize it and try to book paid speaking engagements. “The book is Don’t Jump! Out of the Shadows about Depression and Suicide. It’s about how John tried to commit suicide by jumping… Read More
Publicists needs ideas for Christmas, cookbook promotions
Tracy Arceo of Pelican Publishing of Gretna, LA writes: “I am a publicist for Pelican Publishing Company. The publicists have been presented with a challenge and we’re having trouble comping up with ideas. “Our company has two rather large series of books. One series is based on the classic children’s poem “‘Twas the Night Before Christmas,” each… Read More
Help get print publicity for book on fiscal/physical fitness
Mary Ammons of Nashville, Tennessee writes: “We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. “But we’re having trouble garnering… Read More
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it’s almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard. Cheong, the assistant director of publicity for Viking and Penguin Books in… Read More
Teleseminars will teach radio, TV publicity tips
If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More
Book Waiver Forms
If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a… Read More