Jill Starishevsky of New York, NY writes: “I am a prosecutor of child abuse and sex crimes in New York City. I wrote a children’s book called My Body Belongs to Me to teach children that if someone touches them inappropriately, they should tell a parent or teacher right away. “In a non-threatening, engaging manner, this guide… Read More
Authors & Publishers
Author needs help marketing a book of religious stories
From Bonnie Stuempfig of Waukesha, WI: “I wrote a book, Heavenly Connections, a soft-cover spiral-bound book, and hoped to sell it mostly at my church and other area churches, but there seems to be a ho-hum attitude despite the fact that I’m already a published writer and the stories are uplifting and entertaining. “They include… Read More
Help a publisher promote a book to volunteer board leaders
Linda Alexander of Pitman, NJ, writes: “I work for an association management and publishing company, and we have just published the book Mentoring the Stars: A Program for Volunteer Board Leaders. “The book is designed to help new board members on association boards understand their new roles and learn the skills and competencies they need… Read More
Author needs help promoting a book on Christian civility
Mitch Carnell of Charleston, SC, writes: “My book, Christian Civility in an Uncivil World, has just been published and I need help promoting it. The other contributors from different denominations are all much better known than I am. “The publisher sells mostly online and relies on distributors to get it into bookstores and on Amozon. … Read More
Help mom of an autistic son promote her book on autism
Mary Ann Puckett from Oklahoma City, OK writes: “I am the author of a self-published book, ‘Take Him Home and Love Him/A Story of Autism and How to Cope with It’, which is currently on eBay and Amazon.com. I published the book in 2005 and have received orders from around the world. “It is a narrative… Read More
Author needs a good ‘hook’ so she can repitch Oprah
Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More
Authors, do these 2 things before writing a book
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More
Which of these author TV-interviews-from-hell is the worst?
I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera. This week, you get not one, but two videos. Each can best be described as, uh, a “teaching moment.” Both authors start stumbling, right out of the gate. In the first video, author Uri Man’s comments… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More