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Publicity Hound Archives

Authors & Publishers

Dog Tweets—Top 10 worst self-publishing mistakes.

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 worst self-publishing mistakes. http://t.co/qhU2TBz7 10 tips for building relationships with journalists through Twitter. http://ow.ly/a1FR0 Authors: 12 steps to a successful blog tour. http://ow.ly/a2zQI  8 ways to spring clean your LinkedIn profile. http://t.co/5mNwFy5A 7… Read More

How to get your book reviews in front of librarians

Authors: If you have a book just months from publication, you might be so busy preparing for it that you forget about the websites, magazines and newsletters that librarians read before deciding what books to buy for their collections. The U.S. alone has an estimated 121,785 libraries. That’s a lot of potential customers, and a… Read More

How authors promote each other’s books on Pinterest

Carolyn Howard-Johnson read an item I included in today’s Publicity Hound’s Tips of the Week ezine on the clever Pinterest campaign launched by Kotex, and she emailed a great idea on how she her author friends promote each other’s books on Pinterest.  “I just started Pinterest, but I’ve been applying lots of my general marketing… Read More

How to reach millions of readers on online book review sites

Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More

Authors: If publishers reject your book title, don’t give up

When Mark Victor Hansen and Jack Canfield wrote their first “Chicken Soup for the Soul” book, they traveled to New York City to meet with about 12 publishers. Their agent came, too. After two days of shaking hands and discussing the book, not one publisher was interested. “They all said it was a stupid title,”… Read More

Author needs tips for promoting Microsoft Office book

Karin Rex of Lansdale, Pa., asks this week’s “Help This Hound” question: My book, Microsoft Office 2010 Demystified, was just published a few weeks ago. But the publisher is doing NO publicity for the book. The Demystified series is one of their best book series with over 100 titles! Obviously, I’ll need to toot my own horn, but how? The primary audience for this… Read More

Today last day for Publicity Summit discount–3 spots left

Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally  meet over 100 top journalists/producers who do… Read More

Promoting fiction: Should authors fake a memoir?

This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work . *   *   *  We all know that fiction is a harder sell than nonfiction.… Read More

Review of e-readers: WSJ likes the Nook (Is your ebook ready?)

Here’s one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon’s Kindle. In a review in today’s Wall Street Journal, columnist Katherine Boehret cautions against relying on the iPad if you’re planning to read ebooks at the beach.  The iPad’s screen has a glare that’s accentuated… Read More

Book not done yet? You can finish it in 90 days

Many of my friends have written books, so I’ve heard one sob story after another on how long it takes. One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores. If this… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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