The New York Times is adding a new best-seller list for political books. But the line-up is only being posted on the website’s book section, along with the paper’s other best-seller lists. Why only online? I’m guessing because of space considerations in the newspaper. During the last several years, many newspapers have drastically reduced the amount of space they devote… Read More
Authors & Publishers
Dermatologist needs tips to promote a book on caring for skin
Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: “I recently wrote the book ”Restoring Youth: How To Keep and Restore Your Natural Beauty.” It’s about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. “It discusses the myriad of procedures and treatments… Read More
Book promotion: 50 ideas for under $50
Book publicist Penny Sansevieri, never lacking for a creative ideas, wants authors to start promoting their books even if they’re on a shoestring budget. She has 50 ideas for under $50. They include: Buy your domain name as soon as you have a title for your book. You can get domain names for as little as… Read More
Business travel killing you? Relax and work in your jammies
Business travel is so bad, these days, I’d rather have a root canal. I’m dreading going through security tomorrow morning at the Milwaukee airport because of the new security restrictions. But I wouldn’t miss this business trip for anything. I’m headed to Virginia Beach, Virginia, where I’ll continue to learn how to get the heck off the road and keep making money… Read More
MyShelf.com needs a book reviewer
Publicity Hound Carolyn-Howard Johnson, publisher of the Sharing with Writers ezine, says her editor at MyShelf.com is looking for another reviewer. Carolyn writes: “As many of you know, I recommend reviewing as a way to trade your writing for exposure. Some reviewers get paid but I don’t view it as an income booster — more as a… Read More
Book marketing tip: Hand people your book
Book marketing guru John Kremer offers this terrific tip for authors: when someone asks you about your book, don’t just stand there and talk about it. Hand it to them. Susan Crook, author of the book Personaltiy Insights for Moms, told John that she took his advice when a man asked her why she was reading… Read More
How to promote a book’s second edition
Rob Grede of Wauwatosa, Wisconsin writes: The Second Edition of “Naked Marketing–The Bare Essentials” is hot off the presses. Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out… Read More
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I’d choose the latter any day. Here’s one more reason why. I’m featuring the new book “Publicity for Nonprofits” published by Kaplan Publishing in the July/August issue of The Publicity Hound subscription newsletter and was hoping to excerpt several tips… Read More
Byline Writers’ Desk Calendar needs contributors
The Byline Writers’ Desk Calendar is looking for contributors for its 2008 calendar. If you’re a writer who has been paid for your work, you’re eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines. Thanks to Publicity Hound Roberta Beach Jacobson for this tip.
Golf stories about caddies, dads, granddads wanted for golf book
BlueStreak Publishing, which recently published the book, “Lifelong Looper–The Story of a Caddie Legend” by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is especially interested in ordinary people doing extraordinary things. Stories should be non-fiction, from 300-1,200 words. You may submit more than one story.… Read More