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Publicity Hound Archives

Authors & Publishers

List Your Books for Free in Family Friendly Book Directory

If you’ve written a book that’s family-friendly, don’t pass up this opportunity. John Riddle, founder “I Love To Write Day,” has a huge following, and he wants to list your book for free in his “Family Friendly Book Directory.” As the author of 34 books, including a dozen children’s titles, Riddle knows how challenging it can be… Read More

4 best-selling authors want your questions for webinar

If you want to become an author whose books fly off the shelves, don’t make many of the dumb mistakes that have cost other authors thousands of dollars in books they can’t sell and years of wasted effort. Bring your most burning questions about book writing, publishing and marketing to a free webinar tonight at… Read More

Speaker/author with Parkinson’s needs publicity ideas

Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes: Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van pulled in front of his bicycle one weekend morning. Badly hurt, he was diagnosed with permanent hand tremors, and later… Read More

6 biggest mistakes of self-published authors

  By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns:    1.  No Training on How to Write or… Read More

Authors: Lasso your book blurbs, put them on LinkedIn

Admit it. You feel like I do—way too busy and far too hassled—to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says “It only takes a minute.” You and I both know we’re sometimes tempted to slave away at these recommendations much longer than we need to,… Read More

Authors: Why you shouldn’t respond to bad book reviews

One of the most powerful tools for marketing your books is the treasure trove of online book review and book recommendation sites like Goodreads, AuthorsDen and Shelfari. You can create a community of hundreds or even thousands of raving fans who will examine which books you’ve placed on your virtual bookshelf. They’ll discuss, review and recommend… Read More

How to write and market your book simultaneously

Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know?  Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More

Author U Extravaganza May 3-5 has all-star lineup

When I attended Judith Briles’ Author U last year as a presenter who taught authors how to use social media to promote their books, I practically filled a notebook while seated in the audience listening to the other speakers. It was a lineup of the best of the best in the publishing industry. This year promises… Read More

Publicist needs ideas for promoting fitness book

  Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question: Sandi Berger, my new client, wrote a new book, “Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out.”   “At her website, , and in her book, Sandi shares the story that healed her and led to her becoming a personal… Read More

How to boost the number of your friends on Goodreads

Confession: I hadn’t heard about Goodreads, the largest site for readers and book recommendations in the world, until I was preparing for a presentation at the Independent Book Publishers Association’s Publishing University last month on how authors can reach online communities of readers. I hurriedly signed up, promising myself to return to the site after the… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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