You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More
Authors & Publishers
5 ways authors can dazzle TV talk show hosts and viewers
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: “A Simple Book of Financial Wisdom: Teach Yourself (and Your Kids) How to Live Wealthy with Little Money” and “How To Survive (and perhaps thrive) On A Teacher’s Salary.” He… Read More
PR News needs 100 case studies for new book
Here’s another opportunity for anyone who does PR or publicity to promote their expertise. Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements: 1. Describe basic… Read More
PR News needs contributors for Crisis Management book
One of the best ways to promote your expertise and solidify your brand is by finding your way into other people’s books. Here’s an excellent opportunity for PR, marketing and communications experts to do just that. PR News is looking for contributors for the latest volume of its “Crisis Management Guidebook.“ It wants strong crisis management… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
6 easy ways to find book reviewers, editors on LinkedIn
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place… Read More
Children’s authors: How to sell hundreds of books by visiting schools
This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds series and Diego’s Dragon. Follow him on Twitter. * * * By Kevin Gerard If you write children’s novels, school visits are an enjoyable… Read More
Publicists: Grab a free listing in Writer’s Market Directory
Independent Publicists: If you need more clients, don’t miss this opportunity. Writers Market, which publishes the giant annual directory, is compiling its 2014 Guide to Self-Publishing, and needs more independent publicists to submit information for a free listing. Readers include self-publishing companies, freelance editors, and others who provide services for self-publishers. If you’re an independent publicist,… Read More
Dog Tweets–Here’s what “off the record” really means when interviewing with a journalist
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Here’s what “off the record” really means when interviewing with a journalist. This is an interesting topic for a presentation! Here are three ProfNet experts who answer all your questions about the… Read More
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More