One of the major benefits of presenting at conferences is that I usually return home with a to-do list a mile long, based on what I learned from the other presenters and even from audience members. That’s exactly what’s happened on the six-day Publishing at Sea cruise I hosted with Judith Briles, Amy Collins and… Read More
Authors & Publishers
The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift
If you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook… Read More
Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 13 smart reasons to use captions on your YouTube videosI started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where… Read More
7 things your 2014 publicity plan should NOT include
UPDATE: You can register to watch the video replay of this webinar, at your choice of times and dates. * * * So many small business owners keep making the same mistakes when trying to devise a publicity strategy. They cobble together a bunch of tactics that never worked very well… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Make a video of your Twitter account with this free tool
If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet. It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how… Read More
17 gems, jewels about print, ebook publishing
If you want a crash course on book publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what most authors know about book marketing, distribution, publicity, sales and many other topics related to publishing. I’m one of the Chicks at Sea, five… Read More
12 publishing trends that can help you sell more books
Update: Watch the webinar replay of “How to Use 12 Book Publishing Trends to Sell More Books.” In the old days, if you were self-published, you weren’t a “real” author. Authors whose books were picked up by the major New York publishing houses looked down their noses at you. So did distributors, bookstores, book reviewers,… Read More
Publishing predators stalk authors: How to spot them
If you want to publish a book, there’s a Publishing Predator around the next corner. They call themselves publishers, but they’re anything but. They’re better known as the “vanity press” and the fist sign that they’re about to fleece you is when they tell you that YOU have to pay THEM to publish your book.… Read More
iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19
If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More