The Publicity Hound’s Tips of the Week
– Issue #1244 July 28, 2018
- Ban the Sound Bites
- Another Heat-related Story Idea
- More Really Bad PR Pitches
- Hound Video of the Week
Author Publicity
Don’t Abandon Press Releases, Despite What Journalists Say
Don’t let a survey of how few journalists use press releases dissuade you from writing them. Savvy publicity-seekers know how to use press releases to reach consumers directly. Read more
Need an Interview? 9 Places to Look
The Publicity Hound’s Tips of the Week
– Issue #1210 March 31, 2018
- Need an Interview? 9 Places to Look
- Golden Resource for Speakers
- Warn Consumers About Trends
- Hound Video of the Week
HARO Success Stories Require Persistence and Patience
Pitching a publicity idea to someone whose name you scraped from a media directory can be the road to nowhere. But delivering on-target information to journalists, bloggers, broadcasters and others who are practically begging for specific types of people to interview, sometimes on deadline, can push you into the fast lane to success. That’s what… Read More
Free Training Today: How to Create a Killer Author Media Kit
If you’re launching a book, or if your book has been out awhile, you need a media kit. It’s the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don’t only include journalists. They include bloggers, meeting planners, your social media friends and… Read More
Ashley Madison Data Dump: Publicity Ideas for Experts
The drip, drip, drip of names and email addresses of people who are registered on the Ashley Madison website offers publicity opportunities galore if you’re willing to comment on this story. #AshleyMadison is trending on Twitter, with more than 142,000 tweets as of this morning. When hackers announced last month that they had the names, email… Read More
7 ways your local library can help you sell more books, even if you’re an indie author
Authors who need help selling their books should start looking close to home, at the one place where books are free: their local libraries. When I speak at writers’ conferences, I hear authors complaining that they don’t want to be bothered with selling to a library “where hundreds of people might read my book for… Read More
Powerful, Proven Headlines: Webinar Today
Issue #762 Oct. 26, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Powerful, Proven Headlines: Webinar Today Danger: Guest Blog Post Links Lots of Help for My Slogan Hound Video of the Week This Weekend in the Hound House: My friend, who has taken several cruises, says she can… Read More
Writing Headlines: A Hamster Wheel
Issue #761 Oct. 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Writing Headlines: A Hamster Wheel Why Authors Shun Libraries Get a Corporate Sponsorship Hound Video of the Week This Week in the Hound House: I know this is Wisconsin, and I love cold weather. But wool hats,… Read More