More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy. But how many of those people do you think hear their B.S. detector going off when all the reviews on the company’s website are 5-star, and there’s not a lousy review in the… Read More
Author Marketing
33 Killer Facebook Tips
Issue #805 April 1, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 33 Killer Facebook Tips Indie Book Reviewers New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: I’m still smiling from the fun visit to my dentist this week. When the… Read More
Why Most Books Fail
Issue #787 Jan. 25, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Why Most Books Fail Animated GIFs on Pinterest Get Booked on Big TV Shows Hound Video of the Week This Weekend in the Hound House: Playing catch-up this weekend after being away for six days on the… Read More
40 Creative Social Media Ideas
Issue #786 Jan. 18, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 40 Creative Social Media Ideas Stand Out on Twitter Promote Your Books for Free Hound Video of the Week This Weekend in the Hound House: I leave today for my “Create a Best-seller at Sea” cruise to… Read More
Number 1 Excuse for Lousy PR
Issue #781 Dec. 31, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Number 1 Excuse for Lousy PR 50 Tips for Free Publicity Write a Book in 2014 Hound Video of the Week This Week in the Hound House: I “unplugged” from technology for several days when I was… Read More
Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Eight Reasons to Hire a Journalist in Your Marketing DepartmentHere are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.… Read More
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder. Yet I do think that authors have to consider what could constitute a press kit for our New Media Age. To begin with,… Read More
Free YouTube Cheat Sheets
Issue #761 Oct. 29, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Free YouTube Cheat Sheets Write Your Headline First Important Cruise Deadline Hound Video of the Week This Week in the Hound House: This time of year, I usually devour anything with caramel–apples, sour cream apple pie with… Read More
Writing Headlines: A Hamster Wheel
Issue #761 Oct. 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Writing Headlines: A Hamster Wheel Why Authors Shun Libraries Get a Corporate Sponsorship Hound Video of the Week This Week in the Hound House: I know this is Wisconsin, and I love cold weather. But wool hats,… Read More
How to get a corporate sponsor, even in a rotten economy
What author, speaker or expert wouldn’t love to be sponsored by a big-name corporation? The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and… Read More