The Publicity Hound’s Tips of the Week
– Issue #1332 Oct. 29, 2019
- Ghosting: A Perfect Hook This Week
- How to Market in Social Media Groups
- It’s Time for Your 2020 Predictions
- Hound Video of the Week
Author Marketing
7 Outdated Press Release Rules
The Publicity Hound’s Tips of the Week
– Issue #1331 Oct. 22, 2019
- 7 Outdated Press Release Rules
- Tips for Nonfiction Authors
- Marketing Ideas for Physicians
- Hound Video of the Week
How an Indie Author Created a Partnership with L.L. Bean
Indie authors who market books with passion and energy stand as much chance of partnering with a big retail brand as a best-selling author does. Here’s how L.L. Bean found an outdoors writer through a web search and partnered with her to create a win-win. Read more
The Fast Lane to Collecting More Book Reviews
By the time you’ve published your long-awaited book, you’re ready to keel over from exhaustion. There’s little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book. It can take you weeks to track down bloggers, journalists and… Read More
The Keto Controversy Turns Nasty
The Publicity Hound’s Tips of the Week
– Issue #1293 Jan. 22, 2019
- Keto Controversy Turns Nasty
- Tie into Winter Storms for Publicity
- National Publicity Summit FAQ
- Hound Video of the Week
How to Newsjack the Jeff Bezos Divorce for Free Publicity
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
How to Deal with Fake Negative Reviews
The Publicity Hound’s Tips of the Week
– Issue #1286 Dec. 22, 2018
- How to Deal with Fake Negative Reviews
- America’s 25 Dying Industries
- How to be a N.Y. Times Best-seller
- Hound Video of the Week
How a Speaking Fee Sells More Products
The Publicity Hound’s Tips of the Week
– Issue #1278 Nov. 23, 2018
- How a Speaking Fee Sells More Products
- SpeakerMatch Finds Events That Need You
- How to Get Started as a Paid Speaker
- Hound Video of the Week
How FAQs Pages Promote Events, Books, Products, Services
A Frequently Asked Questions page at your website can help people decide whether to do business with you. It saves you and them time. Here ways to make your FAQ page a powerful customer service and promotion tool. Read more
Topics to Watch on Facebook
The Publicity Hound’s Tips of the Week
– Issue #1243 July 24, 2018
- Topics to Watch on Facebook
- Pitch heat-related stories
- Anonymous Authors Wear Sunglasses, Wigs
- Hound Video of the Week