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Publicity Hound Archives

Artist Marketing

21 Ways to Use a Free, Easy Tool for Screen-capture Video

Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training.  The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More

22 Ways to Promote an Event

The Publicity Hound’s Tips of the Week

– Issue #906 April 11, 2015

  1. 22 Ways to Promote an Event
  2. Killer LinkedIn Tip
  3. Stuck for an Article Idea?
  4. Hound Video of the Week

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Artists need publicity ideas for water tank mural

Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More

Graphic artist needs ideas for promoting book video business

                Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More

Facebook’s Missed Opportunity

The Publicity Hound’s Tips of the Week Issue #451 May 19, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Facebook’s Missed Opportunity 2. Animoto Caveat 3. 104-Year-Old Who Twitters 4. 5 Myths About Writing a Book 5. How an Artist Can Recycle Publicity 6. Help… Read More

NPR a great place for coverage of the arts

My daily newspaper, the Milwaukee Journal Sentinel, is among “the incredible shrinking newspapers” I wrote about a few weeks ago.  I don’t know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be.  If your newspaper is also shrinking, coverage of the arts… Read More

Publicity tips for musicians

When musicians email me asking for publicity tips, I share my best advice. Then I lead them to Bob Baker’s website. Bob is a writer, independent musician and former music magazine editor who is dedicated to showing musicians how to get exposure and publicity, connect with fans, sell more CDs, and book more gigs. Here… Read More

Don’t squeeze the artwork

When the marketing staff at the Baybrook Mall in Houston, Texas brainstormed ways to publicize their expanded food court and “family restroom,” they refused to settle for the ubiquitous ribbon-cutting ceremony or the overdone press conference. Family restrooms, by the way, are the new trend in shopping malls. They’re private, unisex rooms where moms and… Read More

Promote faux painting

Thirteen 13 Publicity Hounds have tips for Christine Fichtner of Mequon, Wisconsin. She’s an interior painter who specializes in faux finishes and she wants tips on how distinguish herself from every other painter with a paintbrush. From Sandy Shortridge of Hampton Roads, Virginia: “This is an idea used at the salon and day spa where… Read More

Painting pregnant bellies

How’s this for an interesting trend? A mini-industry is springing up, focusing on the protruding bellies of pregnant women and the artists who paint them. I learned about it recently, just after I spoke at the TransWorld Halloween Costume & Party Show in Chicago. RoByn Thompson, a frustrated audience member, approached me after my presentation… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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