Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More
Artist Marketing
Tomorrow: How Creativity Traps You and How to Get Unstuck
If you have a streak of creativity, you can probably relate to one of these seven problems: 1. You find yourself struggling with writer’s block. 2. You can’t find lucrative opportunities for your writing, your artwork or the creative product or service that’s the basis of your business. 3. Your do things that don’t suit your… Read More
22 Ways to Promote an Event
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More
Graphic artist needs ideas for promoting book video business
Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More
Facebook’s Missed Opportunity
The Publicity Hound’s Tips of the Week Issue #451 May 19, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Facebook’s Missed Opportunity 2. Animoto Caveat 3. 104-Year-Old Who Twitters 4. 5 Myths About Writing a Book 5. How an Artist Can Recycle Publicity 6. Help… Read More
NPR a great place for coverage of the arts
My daily newspaper, the Milwaukee Journal Sentinel, is among “the incredible shrinking newspapers” I wrote about a few weeks ago. I don’t know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be. If your newspaper is also shrinking, coverage of the arts… Read More
Publicity tips for musicians
When musicians email me asking for publicity tips, I share my best advice. Then I lead them to Bob Baker’s website. Bob is a writer, independent musician and former music magazine editor who is dedicated to showing musicians how to get exposure and publicity, connect with fans, sell more CDs, and book more gigs. Here… Read More
Don’t squeeze the artwork
When the marketing staff at the Baybrook Mall in Houston, Texas brainstormed ways to publicize their expanded food court and “family restroom,” they refused to settle for the ubiquitous ribbon-cutting ceremony or the overdone press conference. Family restrooms, by the way, are the new trend in shopping malls. They’re private, unisex rooms where moms and… Read More
Promote faux painting
Thirteen 13 Publicity Hounds have tips for Christine Fichtner of Mequon, Wisconsin. She’s an interior painter who specializes in faux finishes and she wants tips on how distinguish herself from every other painter with a paintbrush. From Sandy Shortridge of Hampton Roads, Virginia: “This is an idea used at the salon and day spa where… Read More