Advertising

Offer 30-second spots featuring ‘how to’ tips for local radio

If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More

13 ways to use royalty-free stock images in a PR campaign

If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More

Home & garden show needs promotion ideas FAST

Lori Feldman of St. Louis, Mo. writes: “My client is a home and garden show that’s produced in four cities—Pittsburgh, St. Louis, Indianapolis and Portland—from late February through early March. “We’re launching a social media plan for this company that has done nothing but traditional advertising for the last 50 years! Last year was the… Read More

Help promote a Wisconsin retirement community art show

Kendra Hinzmann of Oshkosh, Wisconsin writes: “I am the director for a fine art exhibit space within an upscale retirement community. This new venture was mostly set in place as life enrichment for the residents, but I really wanted to include the community as well. “I got on board with the local Gallery Walks (over… Read More

Offering testimonials can pay publicity dividends for years

Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that just now while reviewing the Third Edition of Marcia Yudkin’s excellent book “6 Steps to Free Publicity,” one of my favorite publicity books of all time. She mentioned me twice in the book, first on Pages 77-78 where I… Read More