Publicity Hounds, you have a new program on National Public Radio to add to your publicity toolbox.
It’s called “The Takeaway,” a rival to “The Morning Edition.” It’s a chatty, less-formal, more interactive program that launched yesterday on PBS in New York, Boston, Baltimore and several smaller cities.
Hosted by John Hockenberry and Adaora Udoji, the new show in the morning timeslot will allow listeners to weigh in via the Internet, in real time, on what subjects the they should cover next or examine in greater detail. Listeners can participate in on-air discussions.
Read the details in the article New Rival for ‘Morning Edition’ in yesterday’s Wall Street Journal.
You can learn more about the show, including the names of all the “Takeaway” producers, and then submit your own comments on topics such as photo IDs, Atlanta hip-hop and the rebate checks.
Book publicist Lissa Warren says National Public Radio can be a gold mine for Publicity Hounds who are targeting a better-educated, more upscale audience—but only if you understand how the NPR labyrinth works and you know how to navigate it. She was my guest on a teleseminar called “How to Get Booked on National Public Radio.”
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